6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Bing Ads Optimisation

by hichamlamsaouri
5 replies
  • PPC/SEM
    • |
Hi Everybody..

I have launched my first campaign to promote a weight loss product, I saw all PPC tutorials and articles in this forum:



I use this keyword (Match Type= Exact & Phrase):
how to weight loss
weight loss programs
lose weight fast
lose weight
lose belly fat
quick weight loss
fast weight loss
lose weight quickly
reduce weight
weight loss deals
best machine lose weight
weight loss foods
weight loss drinks
weight loss success
red smoothie detox factor
red smoothie detox
red smoothie detox factor review
red smoothie detox factor system
how to reduce weight loss fast
how to get fast weight loss
how to loss weight
how to loss weight quickly
weight loss secret
secret to weight loss
the secret to weight loss
secret of weight loss
best weight loss secret
the secret weight loss
secret weight loss foods
celebrity secret weight loss pills

About The Product :
$ Initial/Vente : 29,30 USD | % Moy/Vente : 78,0% | Tot Moy. Abon. : 0,00 USD | % Moy/Abon. : 0,0% | Grav : 117,28

I know my compaign is not perfect and i hope you guys to help me to optimise my first campaign (If you want more information no problem)
Thanks in advance
#ads #bing #optimisation
  • Profile picture of the author dragonsfire1981
    Okay some questions and tips:

    How many adgroups do you have?

    What is your quality score?

    How many ad variations do you have in ach adgroup?

    You also need to try putting in in all match types into your campaign. Bing is good with modified broad match, and when optimised converts better in many cases than Exact and Phrase match.

    You could also try bidding for Mainline 2-4 rather than mainline 1 position because CPCs will be lower and they convert just as well.

    Also use the Bing Ads Intelligence tool which is a plugin that loads with Microsoft Excel you can use this to look at keyword performance like clicks, searches, average CPC, impressions, it's much better than Adwords's keyword tool.
    Signature

    What is Bitcoin| Why you should invest in Bitcoins| Bitcoin explained

    https://youtu.be/Q5JyLGk8hPg

    {{ DiscussionBoard.errors[10664646].message }}
    • Profile picture of the author hichamlamsaouri
      Originally Posted by dragonsfire1981 View Post

      Okay some questions and tips:

      How many adgroups do you have?

      What is your quality score?

      How many ad variations do you have in ach adgroup?

      You also need to try putting in in all match types into your campaign. Bing is good with modified broad match, and when optimised converts better in many cases than Exact and Phrase match.

      You could also try bidding for Mainline 2-4 rather than mainline 1 position because CPCs will be lower and they convert just as well.

      Also use the Bing Ads Intelligence tool which is a plugin that loads with Microsoft Excel you can use this to look at keyword performance like clicks, searches, average CPC, impressions, it's much better than Adwords's keyword tool.

      Hello and thank you for your response
      Adgroups : I have one adgroup.
      Quality Score : I have some keyword with 6/10 and other 7/10.
      I promote 'Red Smoothie Detox Factory' they have a beautiful landing page and this is not my product i use just direct linking! any way I will try to do what you told me, and I'll share with you the results soon, if you have another recommendation does not hesitate to share with me.

      Originally Posted by cooler1 View Post

      I think it will be difficult to make an ROI. You are using generic keywords in a highly competitive niche direct linking to a CB product.

      With an avg CPC of $0.61 it will cost $61 to get 100 clicks and it will be hard to make even one sale in a niche this competitive without any pre-selling.
      I know that the niche is very competitive but you have to tried everything, I don't care if I lose a little money, the key is to try
      {{ DiscussionBoard.errors[10666092].message }}
  • Profile picture of the author cooler1
    I think it will be difficult to make an ROI. You are using generic keywords in a highly competitive niche direct linking to a CB product.

    With an avg CPC of $0.61 it will cost $61 to get 100 clicks and it will be hard to make even one sale in a niche this competitive without any pre-selling.
    Signature

    {{ DiscussionBoard.errors[10664724].message }}
  • Profile picture of the author dragonsfire1981
    Also are you direct linking to CPA or is it your own product/site? Conversion very much depends on the site, how well it's designed, the relevancy of the keywords and landing pages.
    Signature

    What is Bitcoin| Why you should invest in Bitcoins| Bitcoin explained

    https://youtu.be/Q5JyLGk8hPg

    {{ DiscussionBoard.errors[10664729].message }}
  • Profile picture of the author dragonsfire1981
    I would consider splitting into 3-4 adgroups, it's best practice to have 10-15 keywords in each adgroup. That way you may also write ads that reflect the keywords you are bidding on more accurately.
    Signature

    What is Bitcoin| Why you should invest in Bitcoins| Bitcoin explained

    https://youtu.be/Q5JyLGk8hPg

    {{ DiscussionBoard.errors[10666104].message }}

Trending Topics