Your Advise Needed

Are you direct linking or using a landing page?

What is the avg CPC?

I am using Landing Page Monkey

My Ave CPC is .21

I'm bidding on 1576 keywords set at .25

Exact and Phrase

Hi marco929,

Without have more specifics about your campaign and your targeted goals the only practical advice is general advice, so here goes:

Start be defining your business objectives and set some specific goals. Without the context of goals you cannot identify the most important metrics and what significance the metric holds to a non-existent goal. Start with a goal.

If your goals was to achieve a 40% conversion rate, within the first few days of the campaign, then you can declare the campaign a failure and move on. I presume that was not your precise goal, so I cannot say if you are on track or not.

Generally speaking, 103 clicks is far from the number you need to begin the optimization process of a new campaign, so I will presume that this is a totally unoptimized campaign and therefore trying to discern the significance of your results so far is not very helpful.

cooler1 made a valid point about the number of keywords you are targeting. At least 95% of your keywords have yet to receive a single click, how could you possible judge the performance of those keywords that have not even generated the first click? While it might be possible that all 1576 keywords are extremely relevant, it would be rare to find a single offer with that many extremely relevant keywords.

You might want to take a second look at that keyword list and pare it down quite a bit. Odds are that only a handful of those keywords will bring you relevant traffic that converts with a positive ROI. And, you will likely need to test the best keywords at various bid levels to see where the most profitable ad positions may be.

There is so much more to managing campaigns than just creating a long list of keywords and setting them all with the same bid. You are at the beginning of your learning journey, no where near the end.

Again, this is just general advice, because there are so many more variables to uncover and you haven't gathered enough data to make any decisions unless you expected a conversion rate in the double digits.

My Thanks to Cooler1 and dburk for their advise....Good news

since my 1st posting I have gotten 4 sales...

Thanks Again