PPC for a sports pick website

2 replies
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I'm building a new website for a client who provides NFL picks against the spread as a service. I was planning on using PPC (Adwords and Facebook ads) but realized in my research that this is likely against their advertising policies since it's related to gambling (even though no bets are going to be placed through the website itself -- they are simply providing information).

Does anyone know of any workarounds?

Or could anyone provide alternative sources where we could advertise the football picks website?
#pick #ppc #sports #website
  • Profile picture of the author Hearn
    I am not entirely sure but Bing might work.

    With AdWords and Facebook it might be doable if you drive the traffic to a NFL related article for example that has a lead capture. You do not advertise spreads on this page and remove the menus leaving only privacy and terms of condition pages. The magnet could be something like the 2016 NFL program in pdf. Then in the emails you market the spreads.
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  • Profile picture of the author frankhomebizwhiz
    Yep, betting and lottery content is against Google's terms of service. Here's a PPC alternative that also uses geo-targeting plus your keywords: Get The Online Advertising Power For Big Results - Remember, Google likes to show local results first, when their available. So if you can do keywords plus geo-targeting, you can not only show up across local search (in any cities you want), you'll have a lot less competition because while your competitors might target the same keywords, they aren't optimizing for the geo-target.

    Hope this helps.
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