Bing Ads VS. Google Adwords

20 replies
  • PPC/SEM
  • |
Does anyone have any insight into the efficiency of Bing Ads in comparison to Google Adwords?

My initial thought was Bing seems obsolete, however, there are still users on that engine who are potential customers and common sense tells me they're not to just be ignored. In fact, this 2015 article by Wordstream points out the potential benefit for small businesses regarding less competition and cheaper costs in the Bing Ads space.

Opinions from warriors who have ran campaigns on both would be appreciated.
#ads #adwords #bing #google
  • Profile picture of the author TomWest
    I would like to recommend you a great article on this topic Bing Ads vs Google AdWords - Arguments for and Against
    where you can find information about all the differences between Bing ads and Google AdWords.
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  • Profile picture of the author HayleyS
    Look, I was lucky to find an article about 7 ways when Bing Ads beats Google Adwords. This is a list of that ways:
    - the advertisers on Bing have numerous benefits from a lack of competition, such as better ad position and cheaper costs per click;
    - Bing Ads offer more granular control at the campaign and ad group levels;
    - Bing Ads have a better device targeting option;
    - Bing ads offer more transparency and control over a search partner targeting;
    - Bing Ads does not force close variants on you;
    - Bing Ads have better social extensions;
    - Bing Ads allow you to control search demographics.
    The more onformation you can find just following this article 7 Ways Bing Ads Beats Google AdWords | WordStream!
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  • Profile picture of the author Whitedwarfmedia
    According to me both are very good and useful
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  • Hey,

    I have run many similar campaigns on AdWords and Bing ads.

    In my experience, there are 2 main differents in Google and bing, the amount of traffic and yes, cheaper traffic. I have almost always seen profitable accounts/campaigns in bing, if they are done properly.
    Don't forget that browsers internet Explorer (and edge i think) are pre-set with bing as the search engine, and by far not everyone changes it.
    I believe that many elderly internet users fo with bing because its default, and in many cases that (they ) can be quite profitable.
    I dont see any reasons not to use bing if you are already using adwords, since you can import all of you campaigns with ease.

    Lastly, I exerienced Google to be better at showing your ads for relevant searchers. I have excluded many search terms in bing, that if the same search had happened in Google, it would definitely not show my ad.
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    • Profile picture of the author princetotem
      Originally Posted by Morten Steinmetz Bagge View Post

      Hey,

      I have run many similar campaigns on AdWords and Bing ads.

      In my experience, there are 2 main differents in Google and bing, the amount of traffic and yes, cheaper traffic. I have almost always seen profitable accounts/campaigns in bing, if they are done properly.
      Don't forget that browsers internet Explorer (and edge i think) are pre-set with bing as the search engine, and by far not everyone changes it.
      I believe that many elderly internet users fo with bing because its default, and in many cases that (they ) can be quite profitable.
      I dont see any reasons not to use bing if you are already using adwords, since you can import all of you campaigns with ease.

      Lastly, I exerienced Google to be better at showing your ads for relevant searchers. I have excluded many search terms in bing, that if the same search had happened in Google, it would definitely not show my ad.
      Thank you for this very personal answer. It certainly gives me interesting points to think about.
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  • Profile picture of the author badboy_Nick
    Originally Posted by princetotem View Post

    Does anyone have any insight into the efficiency of Bing Ads in comparison to Google Adwords?
    Adwords has about 90% of the traffic BING has to offer. I usually build my Adwords campaigns first and tweak it to the point where it's at a solid ROI and can pretty much be left on autopilot with little monitoring.

    Then I copy the entire campaign over to BING for an extra 10% traffic boost. The quality of the traffic is about the same and the cost per click is slightly cheaper on BING due to less competition ... but the bulk of my traffic still comes from Adwords and it's where I tend to focus on most when doing PPC.

    Hope that helps
    Nick
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    • Profile picture of the author Andrew Doyle
      Originally Posted by badboy_Nick View Post

      Adwords has about 90% of the traffic BING has to offer. I usually build my Adwords campaigns first and tweak it to the point where it's at a solid ROI and can pretty much be left on autopilot with little monitoring.

      Then I copy the entire campaign over to BING for an extra 10% traffic boost. The quality of the traffic is about the same and the cost per click is slightly cheaper on BING due to less competition ... but the bulk of my traffic still comes from Adwords and it's where I tend to focus on most when doing PPC.

      Hope that helps
      Nick
      Exactly this.

      Bing's impact on a campaign will vary between industry. If your target market is older, they're likely using Bing as their default search engine in their default Internet explorer browser and don't realise it's not Google.

      If your target market are a bit more tech savvy (like gamers), then the only traffic Bing will bring you are tumbleweeds.
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    • Profile picture of the author dburk
      Originally Posted by badboy_Nick View Post

      Adwords has about 90% of the traffic BING has to offer.
      I think you must have meant 900%, not 90% right? AdWords has way more traffic than Bing, not less.
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  • Profile picture of the author bookmarking
    I know that bing offesr more transparency and control over a search partner targeting,
    and does not force close variants on you;. Moreover they have better social extensions;
    And they also allow you to control search demographics. But you must first make sure if you have potentials customers there, because as far as I know people barely uses bing for search.
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  • Profile picture of the author AlphaWarrior
    As I understand it, Google will allow me to have a different AdWords account for each of my domains as long as I have a unique separate email address for each AdWords account.

    Does Bing have the same policy where I can have multiple separate Ad accounts, one each for each of my domains?
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  • Profile picture of the author dimager2003
    Google hates traditional affiliates - you have to be much more sophisticated to advertise there as an affiliate marketer and things that are acceptable on Bing will never fly on Adwords.

    But for non affiliates - google has more volume
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    • Profile picture of the author cooler1
      Originally Posted by dimager2003 View Post

      Google hates traditional affiliates - you have to be much more sophisticated to advertise there as an affiliate marketer and things that are acceptable on Bing will never fly on Adwords.

      But for non affiliates - google has more volume
      How long does a landing page have to be to be able to advertise via AdWords?

      I know that a landing page doesn't need lots of pages because I've seen landing pages advertised via AdWords that just have one page apart from the contact page, disclaimer, etc..
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      • Profile picture of the author princetotem
        Originally Posted by cooler1 View Post

        How long does a landing page have to be to be able to advertise via AdWords?

        I know that a landing page doesn't need lots of pages because I've seen landing pages advertised via AdWords that just have one page apart from the contact page, disclaimer, etc..
        I would've thought one page would be suitable as that is a standard for landing pages anyway. Once you sign up to Adwords you can give Google a call and they will be more than happy to answer this question.
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  • Profile picture of the author Roger Moses
    Google Adwords :
    When people think of search advertising, their mind automatically goes to Google AdWords. That's a double-edge sword in many ways. While it means more revenue for Google, it means higher costs for advertisers.
    1. Higher Search Volume
    2. Ad Extensions & Additional Visibility
    3. Easier to Manage

    Bing Ads :
    Bing Ads is often an overlooked platform and it shouldn't be. There are a lot of positives that go with advertising on Bing.
    1. Potentially Lower Cost
    2. Bing/Yahoo Partners
    3. Great Customer Service
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  • Profile picture of the author cmm2333
    princetotem, for me I think Bing gives me more flexibility, While Google does have the larger audience, I think SearchEngineland said it best in an article written in Aug of 2015.

    "A 2015 report from AdGooroo, “Yahoo! Bing Paid Search Performance Metrics,” showed that a significant number of advertisers in certain sectors enjoyed higher click-through rates on Yahoo! Bing than Google — despite Google’s overall superior clickthrough rates, 18% of advertisers in the Shopping and Classifieds category who advertised on both engines in 2014 saw a greater click-through rate on Yahoo! Bing.

    This is only getting better in 2016. For me it simple. It's Bing! However. you still need Google as well, but Bing allows you to get more Audience for the buck.
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    • Profile picture of the author princetotem
      Originally Posted by cmm2333 View Post

      princetotem, for me I think Bing gives me more flexibility, While Google does have the larger audience, I think SearchEngineland said it best in an article written in Aug of 2015.

      "A 2015 report from AdGooroo, "Yahoo! Bing Paid Search Performance Metrics," showed that a significant number of advertisers in certain sectors enjoyed higher click-through rates on Yahoo! Bing than Google -- despite Google's overall superior clickthrough rates, 18% of advertisers in the Shopping and Classifieds category who advertised on both engines in 2014 saw a greater click-through rate on Yahoo! Bing.

      This is only getting better in 2016. For me it simple. It's Bing! However. you still need Google as well, but Bing allows you to get more Audience for the buck.
      Thanks for this. Cost effectiveness is really what I'm after. I also recently got a £150 voucher to use them so it gives me a nice head start.
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  • Profile picture of the author Muzzamil
    According to my affiliate friends and other friends that run ads have told me that Google Adwords work better and bring far more customers that bing ads. However, there are potential customers on bing engine that can become your customers but you might have to run a lot of ads on it. Thanks and Good Luck!
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