Split-testing different title ideas for a book using Facebook Ads/Google AdWords?
- PPC/SEM |
I have a book (non-fiction) and I have written a bunch of headlines/titles for that book.
Some of these headlines or titles seem very good. But I don't know which of them will actually work best for selling such a book.
And so how could I go about testing headline (book title/subtitle) ideas for a book?
Like mail-order guys once did. (You know, John Caples and Claude Hopkins stuff.) How do I do it on the Internet?
For example, how do you do it with Facebook Ads, Google AdWords, and so forth. I remember Tim Ferris used AdWords to split-test his titles (this was way back when AdWords was more friendly with direct response advertisers--now, as you know, full site is required--or did he just measured clicks and not sales?).
So therefore, how would you do it now with AdWords or with Facebook Ads? (I assume Facebook is pretty easy, like AdWords in the old days.)
Cheers!
Some of these headlines or titles seem very good. But I don't know which of them will actually work best for selling such a book.
And so how could I go about testing headline (book title/subtitle) ideas for a book?
Like mail-order guys once did. (You know, John Caples and Claude Hopkins stuff.) How do I do it on the Internet?
For example, how do you do it with Facebook Ads, Google AdWords, and so forth. I remember Tim Ferris used AdWords to split-test his titles (this was way back when AdWords was more friendly with direct response advertisers--now, as you know, full site is required--or did he just measured clicks and not sales?).
So therefore, how would you do it now with AdWords or with Facebook Ads? (I assume Facebook is pretty easy, like AdWords in the old days.)
Cheers!
-
IamnotJohn -
Thanks
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