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now this is amazing can't wait to put this to practice

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Great guide. Remarketing is one of the best tools in the online marketers toolbox.The use of Content re-marketing lists helps to identify which groups of visitors are converting best.

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I use it on Facebook and its so much cheaper and much better CTR's

What an informative post! It is really great guide about content Remarketing. thank you for sharing.

Great strategy but the risk is high and so the reward....It will be great if some stats are shown here if anyone tryed it....

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Hi shraddhay,

I can tell by your article that whoever wrote it probably does not do much advertising. The information was rather basic and very incomplete. I would call it at best a fluff piece.

It's generally not called "content remarketing". Retargeting is the more common generic term. Google AdWords is the only platform that refers to their retargeting campaigns as "remarketing". AdWords introduced Remarketing campaigns long after they had renamed the "Content Network" to the "Display Network". So they have never called it "content remarketing", it has always been called Remarketing. Within AdWords, remarketing in the Display network is referred to as "Standard remarketing". There are actually many ways to remarket in AdWords.

Ways to remarket with Google AdWords

1. Standard remarketing: Show ads to your past visitors as they browse Display Network websites and use Display Network apps.
2. Dynamic remarketing: Boost your results with dynamic remarketing, which takes remarketing to the next level with ads that include products or services that people viewed on your website.
3. Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites.
4. Remarketing lists for search ads: Show ads to your past visitors as they do follow-up searches for what they need on Google, after leaving your website.
5. Video remarketing: Show ads to people who have interacted with your videos or YouTube channel as they use YouTube and browse Display Network videos, websites, and apps.
6. Email-list remarketing: With Customer Match, upload a list of email addresses that your customers have given you. When those people are signed in to Google Search, YouTube, or Gmail, you can show them ads.

Your article barely scratched surface of the nearly infinite strategies and audience targeting methods available. AdWords will automatically create your first audience list, All Visitors, by default whenever you create your first remarketing campaign, in addition if you have conversion tracking in place they will also create All Converted visitors list by default. You did mention segmentation by page visited, but there are many more ways to segment your audience lists.

For example you can create a custom combination lists. A very popular and often implemented custom combination list is based on visitors that added a product to your shopping cart but abandoned the cart. Those visitors, on average, are far more engaged and interested and can typically provide a very high ROAS.

You can also link your Adwords account to your Google Analytics account and create even more audience targeting methods based on user behavior, things like session duration, number of page views, time of day, number sessions, days since last purchase, geo-location, and many many more data points. the possible strategies and tactics are almost limitless.

It's also useful for cross-channel marketing, targeting specific sources of traffic and creating custom tailored ads to match that audience list's specific experience with your website.

(i.e. Hey, I noticed you just left my website without making a purchase. Please return now to get a coupon for $20 off your next order. <button>Get My Coupon Now</button>)

Remarketing with Google Analytics Overview - YouTube