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How to increase the landing page experience? (Quality Score)

by prm
2 replies
  • PPC/SEM
    • |
Hey guys,

Do you have some tips to improve your landing page experience to have a better QS?
Google officials tips seems very general...
Regarding the loading time, what is considered as a ''good'' loading time and a ''bad'' loading time?
I'm personally struggling with landing page experience.

Thanks,

Best.

PRM
#experience #increase #landing #page #quality #score
  • Profile picture of the author bookmarking
    Make sure your landing page doesnt lag, if its slow then chance is customer wont wait till it loads. Do this by using lower sizes of images. But make sure your landing page well designed and doesn't look like a fake seller. Always maintain your quality.
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  • Profile picture of the author dburk
    Hi prm,

    While the term "landing page experience" encompasses a whole host of issues, from AdWords perspective it boils down to 3 primary things:
    1. Relevance - Make sure that you always select the landing page that is most relevant and use only keywords and ad text that is relevant to the content of your landing page.
    2. Trustworthiness - Make it clear who you are and how to contact you, what your business model is, and the purpose and plans for any personal information you ask from users.
    3. Ease of use - make it quick and easy to find and do whatever users need from your website, and don't install any scripts that interfere with the normal navigation of your web pages.

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