Bing Ads: Exact, Phrase or Broad Match Type for Affiliate Marketing?

2 replies
  • PPC/SEM
  • |
Dear Warriors,

I am direct linking Clickbank affiliate offers through Bing Search Ads.

Do you think I should remove Broad Matching keywords from my canpaign and leave only phrase and exact?

Do you have any experience with this subject?

All the best,
#ads #affiliate #bing #broad #exact #marketing #match #phrase #type
  • It depends on the niche...but sometimes you have to run broad keywords to get enough volume on Bing Ads to make it worthwhile. Use some tracking software like Prosper and send the keywords through and when you get conversions you can always setup new ad groups with the converting keywords.
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  • Profile picture of the author cooler1
    The first question would be, for your campaign, are any of the broad match searches making sales?

    You could use broad match modifier, so your ad only shows if the search term contains a word that you specified. For example, if the keyword is how to build a shed then bidding on how to build a +shed means the search term has to contain the keyword shed to trigger the ad.
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