When crafting PPC ads (I`m using Bing) how vital is it to have the keyword in the title ?
I always try to do this for quality score reasons but it stops you for getting creative in the ad copy
What do you guys think ? I always try to get the keyword in the title, url and the sentence copy as I`m trying to get the best possible QS so I can get the best CPC on my ads
But at the same time I would also get a better CPC the higher the CTR would I not ??
Any advice would be awesome