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Bing ads, Got a tight ad group of mostly 8/10 QS but a few are 6/10 are they effecting the group?

by jimkirk1943
3 replies
  • PPC/SEM
    • |
Hi guys,
Just a quick one

Got a tight group of keywords in a ad group on Bing ads theres only 6 keywords all in exact and phrase match

4 of the keywords have a QS 8/10 even though they havent been running that long so maybe I can get a 9/10 with the CTR that hopefully will improve.

2 of the keywords are at 6/10 and looking that them theres no way I can really get the full keyword in the ad and on top of that its a low search term

Are these 2 keywords effecting my chances of getting my top 4 keywords to 9/10 QS and should I delete them

The question is one I would like to know so I can use it on other ad grounp as I dont in all fairness care about these 2 keywords the search volume is very low

Cheers
#6 or 10 #8 or 10 #ads #bing #effecting #group #tight
  • Profile picture of the author dburk
    Originally Posted by jimkirk1943 View Post

    Hi guys,
    Just a quick one

    Got a tight group of keywords in a ad group on Bing ads theres only 6 keywords all in exact and phrase match

    4 of the keywords have a QS 8/10 even though they havent been running that long so maybe I can get a 9/10 with the CTR that hopefully will improve.

    2 of the keywords are at 6/10 and looking that them theres no way I can really get the full keyword in the ad and on top of that its a low search term

    Are these 2 keywords effecting my chances of getting my top 4 keywords to 9/10 QS and should I delete them

    The question is one I would like to know so I can use it on other ad grounp as I dont in all fairness care about these 2 keywords the search volume is very low

    Cheers

    Hi jimkirk1943,

    It's important to note that the number of keywords in your ad group isn't necessarily what makes an ad group keyword list "tight". It is having keywords that have the exact same meaning and intent, and the exact same core keyword term that makes your ad group keyword list "tight".

    Naturally, it is unusual to have a large number of keywords that share a core term and and exactly the same user search intent. But keyword count itself is not what determines a tightly focused grouping.

    If the keywords do not share the same core term, it's not a tight keyword list. If the keyword does not trigger search terms that have the exact same user intent, it is not a tightly focused ad group. The ad group itself could have dozens of keywords and still be a tightly focused keyword list as long as they share the exact same core term, and they all share the exact same user's search intent.

    Use the core keyword term, and user intent, as the acid test for tightly focused keyword grouping.

    It could be that the low volume keywords in your ad group have not yet triggered enough impressions to get their first QS adjustment, so give it a little more time if those keywords truly share the same core keyword term and the exact same searcher intent. If however they have all received 1000+ impressions and have not yet adjusted it is a clear sign that those terms may not be appropriate for the same ad group as the better performing terms. In that circumstance, consider splitting those lower performing keywords into a separate ad group.
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    • Profile picture of the author jimkirk1943
      Originally Posted by dburk View Post

      Hi jimkirk1943,

      It's important to note that the number of keywords in your ad group isn't necessarily what makes an ad group keyword list "tight". It is having keywords that have the exact same meaning and intent, and the exact same core keyword term that makes your ad group keyword list "tight".

      Naturally, it is unusual to have a large number of keywords that share a core term and and exactly the same user search intent. But keyword count itself is not what determines a tightly focused grouping.

      If the keywords do not share the same core term, it's not a tight keyword list. If the keyword does not trigger search terms that have the exact same user intent, it is not a tightly focused ad group. The ad group itself could have dozens of keywords and still be a tightly focused keyword list as long as they share the exact same core term, and they all share the exact same user's search intent.

      Use the core keyword term, and user intent, as the acid test for tightly focused keyword grouping.

      It could be that the low volume keywords in your ad group have not yet triggered enough impressions to get their first QS adjustment, so give it a little more time if those keywords truly share the same core keyword term and the exact same searcher intent. If however they have all received 1000+ impressions and have not yet adjusted it is a clear sign that those terms may not be appropriate for the same ad group as the better performing terms. In that circumstance, consider splitting those lower performing keywords into a separate ad group.
      Hey dburk
      They do have the same core value and havent had anywhere near 1000 impressions, The only difference is that the ads that have a QS of 6/10 have the word `cash` in the ad and thats not in the actual ad on Bing

      I just thought that because that was the only common denominator and the reason for the low QS as all the ads have a QS of 8/10 and the few that have cash in the ad have a QS of 6/10
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      • Profile picture of the author dburk
        Originally Posted by jimkirk1943 View Post

        Hey dburk
        They do have the same core value and havent had anywhere near 1000 impressions, The only difference is that the ads that have a QS of 6/10 have the word `cash` in the ad and thats not in the actual ad on Bing

        I just thought that because that was the only common denominator and the reason for the low QS as all the ads have a QS of 8/10 and the few that have cash in the ad have a QS of 6/10
        Hi jimkirk1943,

        If the search intent of your core keyword changes, even a little, by adding the word "cash", then you need to split those out into a separate ad group.

        If you think the search intent is the same, or are unsure, then test it by using a simple trick that I have learned. You can determine searcher's intent by Googling the term and examining the top organic search results. Those listings will exemplify what the searcher is looking for. If the results differ for terms that include the word "cash" then you have empirical evidence that the search intent is different. In that case, split those keywords into a separate ad group. If however, the search results are identical, then you are okay to keep the keywords together.
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