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Need Help to Get Over the Hump

by marco929
3 replies
  • PPC/SEM
    • |
I currently have 2 Campaigns running on Bing.

1) Testing a Clickbank product, , CTR of 3.76%, No Sales

2) Also testing a Clickbank product , CTR 2.28% No Sales

One has a Direct Link, one a landing Page, Everything seems to be good ...Except for the sales

I first came to you because I had too many impressions..and no clicks.....

Fixed it , however now clicks but no sales.......Again this is in the testing stage

How long should I test before I pull the campaign?

Always have Gotten good Advise here....

Thanks
#hump
  • Profile picture of the author Leli
    Rather than %, what are the actual numbers? How many actual visitors are you talking about (just want to see that there is enough volume to draw conclusions)

    Also, what is the source of your traffic?
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  • Profile picture of the author marco929
    1169 imp 44 clicks

    1929 imp 44 clicks

    Bing Ads
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  • Profile picture of the author dburk
    Hi marco929,

    44 clicks is not enough data to determine anything except a rough idea of your CTR.

    Do you know what the typical conversion rate is for your niche?

    If it is 2% then you are still on track, if it is 20% then you might need to make some tweaks. Most affiliate offers have between 1-2% conversion rates, however it does vary a lot from one niche to another.

    Have you set any initial goals for CTR, and Conversion Rates? You cannot know how long to test if you haven't set any goals as a benchmark. Your goals need to be based on reasonable expectations for your selected niche.

    If you haven't done any research, and you haven't set any specific goals, then you are right where you should expect to be, completely in the dark.
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