Facebook ads - conversion objective being ignored?

I don't understand what's exactly your problems? do you meet problems with your current account or something else? Did you try on another account?

Hi Alex,

Sounds like it may be a misconfigured Conversion Event in your Ad Set(s).
Or, the Custom Conversion setup on your Facebook Pixel tracking code is misconfigured.

Your post was a little confusing as you say: .

Technically, that is what conversion tracking is supposed to be doing. "Every conversion event" should be counted as a conversion, right?

You go on to say that Facebook is registering conversions from This statement implies that the currently applied Conversion Event for your Ad Set(s) is based on "all" pageviews, rather than a specific Thank You page URL, pointing to an improper Ad Set Conversion Event selection, or a misconfigured Custom Conversion (incorrect Rule settings).

Here are a couple of important concepts to understand:

1. Campaign Objective is selected at the Campaign level.
2. Conversion Event is selected at the Ad Set level.

So, while you may have objective "Website Conversion" selected at the campaign level, this setting does not tell Facebook what event will trigger a conversion. Conversion events are selected for each Ad Set individually.

The conversion event must be created in Custom Conversions, and you need to insert your thank you page URL as the specific pageview to trigger a conversion event.

Once your Custom Conversion is properly configured you can then select it as the Conversion Event for your Ad Set. Does that make sense?

Hi Alex,

From my experience tracking conversions based on events can be a little tricking to configure because you have to make sure the conversion tag fires only under the proper event. While it might seem straight forward, the event listener must be configured based on a unique event firing, or it will generate a lot of false positives.

It could be that Shopify's new "inbuilt setup" feature has not been properly configured to prevent false positive event tracking. This is a common issue because event triggers may be present on multiple pages, and while the event fires only when it should, the event tracking code fires on every pageview where the event code is included.

For example, if you have the tracking code setup to fire on a button click, and have multiple buttons present on the same page you may trigger the conversion tracking tag to fire on every button click, or on any button click on any page that has the same button code. There is usually additional configuration required to prevent the wrong button from firing the conversion tag.

I would report it to Shopify as a bug

Thought I'd attach a few images to illustrate what I'm trying to get to the bottom of.

The first shows the adset objective (initiate checkout) which is the same objective for all ad sets within that campaign. The second shows the results (i.e. other 'non-objective' conversions registered in the results), and the third shows the reporting customisation which also suggests the results showing should be based on the set objective.

Hope that helps explain what I'm trying to understand....?

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This Issue just can use the alternative acc and all problems will be done

Hi Alex,

Did you ever resolve this? I'm having a similar (same) issue. Basically, when I look at my Facebook Ads manager, it shows my Website Coversion pixel firing for every page interaction, not just a 'true' conversion. So for example, if someone clicks my facebook ad, they're directed to a product landing page and they leave - this logs as a conversion.