I've run a few campaigns before without issue but am running into problems at the moment which I just can't figure out! I'm using the new Facebook pixel setup via Shopify (with their inbuilt setup).
I have two campaigns - one optimised for web conversions (initiate checkout event) and the other around lead registration (via the registration event which fires when a sign-up form widget is completed). I've tested the events via the pixel helper which is showing them firing.
Anyway - the trouble is the conversion results in Facebook are registering every conversion event as a conversion, e.g. page views etc, rather than the set objective. Even the info hover on facebook says the conversion results are based on your set objective.
Any ideas - it just looks like its optimising for the wrong conversions and the results are all skewed!
Thanks - grateful for any pointers.