we have just started doing adwords again slowly for one of our sites that sells modules and templates for popular CMS. We have targeted our main keywords and started getting traffic slow. For now we have small budget - 20$ per day in order to check traffic quality.
We do 2 campaigns for now. One of text ads focused on target keyword for one of our modules. Other one is for re-marketing banners that we are showing to people that visited our site..
Average CPC for text add is around 2$ and for remarketing banner is $0.1
So after 1 week i can say that traffic quality isn't good. I didn't expected and sale for such amount of traffic but we have 100% bounce rate that is simply not acceptable.
Can anyone suggest what we are doing wrong what we should focus at.
What is average ROI in web design nice for CPC?
P.S. Our goal for now is to promote one of our established product that people already like and that was very popular on the market