I must admit - I'm very lucky to find a forum tailored to Digital Marketers.
Been reading for a little while, and there's a lot of great content to offer.
I wanted to reach out to some of you who understand successful Facebook Ad campaigns. I've spent a lot of money and I haven't received the results I wanted.
Ultimately here's the background:
I've tried several different optimizations, including "Send to Website" using Multiple Product Ads and Video Ads, however my CPC is still very high. The lowest CPC I managed to get was with a Multiple Product Ad at 0.20 per click.
Another issue I came across was drawing traffic. I heard PPC is the best way to draw a large amount of traffic for the least amount of time. I'm not getting very many visits - possibly less than 20 per day.
I have not put my hands in any SEM yet. This means, no utilization of Adwords and such. Over and over again I see people with lots of success using Facebook Ads and I really believe that Facebook can give me similar results.