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I want to know more information on contextual targeting. I am going to start the campaign, I heard of contextual targeting. How it is beneficial to increase the CPA
#contextual #targeting
  • Profile picture of the author Sergio80
    Contextual targeting is displaying your ads on websites that contains the keywords you choose.

    You need to be very careful when choosing the keywords and avoid short keywords. I would suggest you to go with long tail keywords to get the most out of it.

    I have some clients using this and they have been getting some cheap leads from this method as cpc is low on display network. You need to monitor it very carefully and exclude mobile apps before you start.
    PPC & Google Ads Management Service - 400% - 600%+ Average ROI.
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