Problems with Bing Ads

11 replies
  • PPC/SEM
  • |
Hi people

I started yesterday to test Bing Ads and I know new things take some time to learn. The daily budget is now only 5 eur and keyword bid is 0,33 euros. Targeted locations are main English speaking countries in the world. I use only exact and phrase keywords (duplicated). There are long tail keywords like "best treatment for thrush", "natural cures for yeast infections", "treatment for yeast infection" and so on. About 250 keywords.

I changed my ip to USA (I live in Europe) and used Bing.com and search with my keywords like "can male yeast infection kill you" and my ads not appeared. 0,33 euros bid / keyword is not much but those are long tail keywords...

So what I'm doing wrong? Maybe I have to use more broad keywords? Higher bids?

Thanks if you can help
#ads #bing #problems
  • Profile picture of the author dburk
    Hi nakki123,

    It can take a day or so for your ads to be reviewed and approved. Have you verified that your ads have been reviewed and approved? Perhaps your ads have not yet been reviewed?

    Check your ads' Delivery status to verify that your ads have passed editorial review and are eligible to display.

    You said that you have selected long tail keywords, meaning keywords with low search volume, perhaps the search volume is so low that your keywords have yet to trigger an ad impression? Or, perhaps your bids are set too low?

    Check your Share Of Voice Report to see if the search terms you are targeting are getting searches, and whether you are missing out on impressions due to low bids.
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  • Profile picture of the author nakki123
    Hi, all is eligible, also all keywords. This is weird. Yes, the search volume is low but there are so many keywords.. but nothing... no impressions at all

    OK, I raise bid (all keywords) to 1 eur

    If nothing happens I will give up
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    • Profile picture of the author dburk
      Originally Posted by nakki123 View Post

      Hi, all is eligible, also all keywords. This is weird. Yes, the search volume is low but there are so many keywords.. but nothing... no impressions at all

      OK, I raise bid (all keywords) to 1 eur

      If nothing happens I will give up
      Hi nakki123,

      Did you check your impression share on the Share Of Voice Report?

      You can verify whether or not you are missing impressions due to a low bid. If so you know that you need to raise your bids.

      If the problem is too little search volume then you will need to target some keywords that will trigger ads for search terms that are actually getting searched on a regular basis. Use the Bing Ads Keyword Tool to find relevant terms that people regularly search on Bing.

      You will likely need to have thousands of impressions per day to have an effective campaign, which means tens of thousands of impressions on a monthly basis, as a minimum. The Keyword Planner tool will give you the data needed to insure that you are targeting keywords with adequate search volume.
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  • Profile picture of the author shaunybb
    hey there


    I have some great information here for you


    http://www.warriorforum.com/pay-per-...eed-today.html


    and you should check out solarwarrior bing guide on this first page also!
    Signature
    ====>READY To Be Successful Online? FIND OUT more!?<====
    You FAIL online because you have the WRONG information.....
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  • Profile picture of the author nakki123
    Thanks, but the very basic info...

    I'm trying to find how to gain the laser targeted visitors to my super offers
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  • Profile picture of the author nakki123
    Thank you dburk

    I have used the best keyword reseacher on this planet called "Keyword Reseacher"

    Thanks for yout input, I go to sleep now, it's almost midnight here now

    2 minutes to midnight
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    • Profile picture of the author dburk
      Originally Posted by nakki123 View Post

      Thank you dburk

      I have used the best keyword reseacher on this planet called "Keyword Reseacher"

      Thanks for yout input, I go to sleep now, it's almost midnight here now

      2 minutes to midnight
      Hi nakki123,

      That "Keyword Researcher" tool is probably a poor choice for Bing Ads campaigns. That tool uses Google data, not Bing data. It is very likely that many of the keywords suggested by that tool will have little, or absolutely no searches on Bing. That tool is designed to find keywords with low search volume on Google specifically for content marketing, not advertising on Google, and especially not for advertising on Bing Ads.

      I suggest you check your keywords using the Bing Ads keyword planner, I suspect that you will discover that many of your selected keywords have no detectable search volume on Bing.
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  • Profile picture of the author nakki123
    "Use the Bing Ads Keyword Tool to find relevant terms that people regularly search on Bing."

    Hi, I deleted today all my existing keywords and search new keywords with Bing Ads keyword tool and now have seen impressions.

    If my niche is narrow should I use many ad groups (for 1 campaign) or is it ok to use only 1 ad group?
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    • Profile picture of the author dburk
      Originally Posted by nakki123 View Post

      "Use the Bing Ads Keyword Tool to find relevant terms that people regularly search on Bing."

      Hi, I deleted today all my existing keywords and search new keywords with Bing Ads keyword tool and now have seen impressions.
      Hi nakki123,

      That's great, sounds like you solved the issue.

      Originally Posted by nakki123 View Post

      If my niche is narrow should I use many ad groups (for 1 campaign) or is it ok to use only 1 ad group?
      That really depends on how similar your keywords are to each other.

      For example, if you only carry custom designed car mats for 1969 Jaguar XKE cars, and there only a few very similar keywords with search volume then yes, one ad group is all you need. But if you carry mats for several different models then you need to have ad groups for each model and if there are a number of different search terms being searched that are not all nearly identical then you need separate ad groups for each.

      Otherwise how are you going to be able to write ad text that perfectly matches the intent of the searcher? If you create overly general ad text you will have very poor results.
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  • Profile picture of the author EarthCash
    Banned
    Bing usually takes time to send traffic for the following reasons:
    # High competition
    # Lower bid than the suggested bid
    # Lower daily budget
    # Targeting is not perfect
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