Historical keyword performance?

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  • PPC/SEM
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Dear warrior fellows, i have a question about quality score of ppc campaign. What about "historical keyword performance " does they impact the quality score? If we had bad keyword performance in earlier campaign?
#historical #keyword #performance
  • Profile picture of the author dburk
    Hi Awais_Afzal1,

    It used to make a difference, but AdWords changed their QS algorithm more than a year ago. AdWords will reset your Quality Score if you create a new ad group. Now AdWords uses the historical performance of keywords within your ad group, and no longer uses historical data outside the scope of the ad group.
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    • Profile picture of the author Awais_Afzal1
      Originally Posted by dburk View Post

      Hi Awais_Afzal1,

      It used to make a difference, but AdWords changed their QS algorithm more than a year ago. AdWords will reset your Quality Score if you create a new ad group. Now AdWords uses the historical performance of keywords within your ad group, and no longer uses historical data outside the scope of the ad group.
      Thank You so much dburk. I am wandering to know that what steps you personally take in order to get best quality score of your ad campaigns?
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  • Profile picture of the author Awais_Afzal1
    One more thing what about of i go with mispellied keyword or if i go with domain bidding. Will it make impact on quality score? What about relevance? On mispelled and domain type of keywords?
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    Affiliate Marketing Step By Step in Pakistan
    CS2Q.co Call:00923227866668

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    • Profile picture of the author dburk
      Originally Posted by Awais_Afzal1 View Post

      One more thing what about of i go with mispellied keyword or if i go with domain bidding. Will it make impact on quality score? What about relevance? On mispelled and domain type of keywords?
      Misspelled words in search terms no longer have the same kind of performance variation as they used to have a few years ago. Google now treats many commonly misspelled terms exactly the same as the correct spelling due to their advanced stemming algorithm. You need to test each misspelling to see if Google automatically corrects the spelling for the search term, if so than there is no advantage in using the misspelled term.

      Quality Scores are assigned to the individual keyword and generated at run-time. So your true QS varies with each and every search query. What you see reported in the AdWords interface is merely a snapshot of recent average QS. Because a keyword can and often does trigger ad impressions for multiple search terms the QS will vary based on mixture of search terms that are triggering your ad impressions. That is partially why campaign structure is an integral component that effects your QS averages.
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