Bing PPC 200c with 45% CR.

by cl7
23 replies
  • PPC/SEM
  • |
Hi guys, I recently got started with cpa marketing and I'm a little confused with the results and I hope someone with more experience can clear some stuffs up for me.

So. I sent a total of 200 clicks to my offer with a 45% (roughly) CR. My CTR is roughly 0.60%-1.20% (depending on the day).

My question is.. should I look for a new offer or should I continue to tweak my keywords? Or is there anything else I should look at?
And yes, my ad, landing page, and offer are related with similar headlines.

Any inputs would help! Thank you in advance
#200c #45% #bing #ppc
  • Profile picture of the author dburk
    Hi cl7,

    One of the first things I learned 15 years ago in PPC advertising is that "related". or "similar", is far from good enough. The term relevant is more appropriate, because keywords, headlines, or marketing messages can be "related", or "similar" but absolutely irrelevant.

    Do not make the mistake of assuming that because your ads, and landing pages are "related", or "similar" that they cannot be improved. "Related" and "Similar" are generally not good enough in a competitive niche.


    Relative Relevance

    Also, do not think of relevance as an absolute. There are varying degrees of relevance. You should aim for what I like to call extreme relevance. One metric that can provide a clue as to whether or not you have nailed "extreme" relevance is your CTR. Higher CTR usually accompanies extreme relevance.

    Be Specific

    Please be aware that relevance, especially extreme relevance, requires a high degree of specificity. If your keywords, headlines, or marketing messages are even a little too vague, or general, they will have a negative impact on CTR, and conversions.

    Selling Vs. Marketing

    Many people in the IM business are under the mistaken impression that they are practicing "marketing" when all they are doing is "selling".

    "What's the difference" you might ask?

    "Marketing" and "Selling" have very different goals as a primary objective. The primary objective of selling is to get a sale. The primary objective of marketing is to improve the method of getting a sale.

    One thing that you are going to learn is that CPA offers come and go very quickly. In the end the only thing of lasting value that you are able to retain is your marketing skills and experience, which can always be applied to the next offer. Focus on developing your marketing system, develop a continuous testing and optimization process that can be repeated for each new offer. That is how you grow your assets in this niche.

    Become A Marketer

    So to answer your question: "should I look for a new offer or should I continue to tweak my keywords?"

    Yes, to both. You should definitely continue to tweak your keywords, and you should also look for a new offer. Make improving your method of selling your primary focus and make sure that your process can be easily transferred to new offers. Your focus should be on improving your process. Do that and your sales will be the natural product of a successful marketing effort.

    Marketing is a process of gathering data, analyzing that data for marketing insights, applying any insights you gain, confirming with repeatable data, and repeating the cycle continuously. This is also called an "Optimization Process".

    You have gathered data from your first campaign, it's now time to start the optimization process. If you were to simply move on to a new offer you will have squandered an opportunity to benefit from any insights that might be sitting right in front of you in that data. Become a marketer, start your marketing process and build something of lasting value.

    HTH,

    Don Burk
    {{ DiscussionBoard.errors[10869269].message }}
  • Profile picture of the author dimager2003
    45% Converion Rate? Man you gotta teach me what ae you doing
    {{ DiscussionBoard.errors[10869608].message }}
    • Profile picture of the author cl7
      I don't have a secret to be honest, I used bing keyword to figured out which keyword is related to my offer and I only use broad, exact, and phrase. I exclude the content out of the picture.

      Today I will do more research and make it revelant instead of related
      {{ DiscussionBoard.errors[10870302].message }}
  • Profile picture of the author Bright Future
    Something doesn't really add up here. ~45% (very high) conversion rate and ~1% (very low) CTR

    Are you sure these are the actual numbers? Because if they are, then you're probably doing very well in terms of ROI. In terms of maximizing the profit, not so much.
    {{ DiscussionBoard.errors[10869689].message }}
    • Profile picture of the author cl7
      Let me double check and will get back to you. Some reasons it didn't add up to me which made me confused. But I will update soon! Thank you for checking out my post
      {{ DiscussionBoard.errors[10870291].message }}
    • Profile picture of the author cl7
      Originally Posted by Bright Future View Post

      Something doesn't really add up here. ~45% (very high) conversion rate and ~1% (very low) CTR

      Are you sure these are the actual numbers? Because if they are, then you're probably doing very well in terms of ROI. In terms of maximizing the profit, not so much.
      Update: I word it wrong. sorry. My ads (3 ads) are in the range of .60%-1.20% CTR.

      200 clicks are the total amount of clicks going into my landing page and 45% of that converted.

      As I look deeper into this, I'm starting to figure out my problem is in the keywords & the ads.

      One of my ads is highly relevant to my landing page, hence the CTR. Now, the problem I'm not making much $$$ is because my landing page is off from my offer.
      Lol. the struggles.

      But Thanks again to Dburk for clarifying the case, "Related/similar vs. Releveance". It really helped me figuring it out so if you're interested, I can update you with the new results once I tweak it more in a few days.

      {{ DiscussionBoard.errors[10870495].message }}
      • Profile picture of the author Bright Future
        Originally Posted by cl7 View Post

        Update: I word it wrong. sorry. My ads (3 ads) are in the range of .60%-1.20% CTR.

        200 clicks are the total amount of clicks going into my landing page and 45% of that converted.
        Well, it's pretty much the same stats you posted before. So, you got 90 sales/leads out of 200 clicks. That's really good. You've got the hardest part figured out already. Now you just need to sort things out with the low CTR. Most likely you're receiving impressions from many irrelevant search queries.
        {{ DiscussionBoard.errors[10870847].message }}
  • Profile picture of the author dburk
    Hi cl7,

    Glad I could help.

    Please keep us posted as to how things are shaping up with your campaigns.
    {{ DiscussionBoard.errors[10870590].message }}
  • Profile picture of the author ballisticmystic
    Hi cl7,

    Building negative keyword list is very important as you are likely paying for irrelevant search queries with you broad and phrase match keywords.

    Also, be sure to check your ad distribution settings and if running on both Search and Search Partner, be sure to block referer that are underperforming.
    {{ DiscussionBoard.errors[10871608].message }}
  • As BF said, you seem to have the conversion part OK. I'm curious as to what a conversion is however. Surely not an actual sale.


    As for the CTR, that has to be put into context. What's the average ad position? Are you mixing search and content networks? What is your Quality Score? The QS is going to be very telling.
    {{ DiscussionBoard.errors[10873305].message }}
    • Profile picture of the author cl7
      Originally Posted by LucidWebMarketing View Post

      As BF said, you seem to have the conversion part OK. I'm curious as to what a conversion is however. Surely not an actual sale.


      As for the CTR, that has to be put into context. What's the average ad position? Are you mixing search and content networks? What is your Quality Score? The QS is going to be very telling.
      No, not the actual sale. Conversions as in leads on my landing page. average ad position would be anywhere from 7-9. I have one with 6.3. Quality score is 7/10-9/10 as well.

      update: Average position is 8.69 (on top).
      {{ DiscussionBoard.errors[10873581].message }}
  • Profile picture of the author cl7
    https://flic.kr/p/MWVSci

    here's a picture of the quality scores. they all have a CTR of 1.00% - 1.76%
    {{ DiscussionBoard.errors[10873588].message }}
  • I would increase my bid since you got good QS so it seems you are doing a good targeting job with good ads. You just need to get a higher position. A higher bid will get you higher position and that will translate to more clicks and more conversions.
    {{ DiscussionBoard.errors[10873705].message }}
    • Profile picture of the author cl7
      Originally Posted by LucidWebMarketing View Post

      I would increase my bid since you got good QS so it seems you are doing a good targeting job with good ads. You just need to get a higher position. A higher bid will get you higher position and that will translate to more clicks and more conversions.
      Thanks for the advice, I'll test that out on my other campaign. but this campaign of mine, I feel like the landing page and the offer is not relevant enough to convert
      {{ DiscussionBoard.errors[10874654].message }}
  • Profile picture of the author cl7
    https://flic.kr/p/MbxpM1 I have a question about this image. My max bid is .40c but somehow I end up paying 1.26 for it. :/

    is it because my average position is 1.0? quality score is 9/10 still so that's a plus. I tweaked my keywords and landing page slightly and notice a slightly better results. I'm starting to see conversations (email submits) which means.. $$$

    So the only thing left is to do is... keep monitoring it and see what works best and increase my daily limits.
    {{ DiscussionBoard.errors[10879192].message }}
  • Profile picture of the author cl7
    Update: New Results

    Here are the recent results.


    https://m.flickr.com/#/photos/142477...4/30189692552/

    Tweaked a few different texts and 2 different offers. It's a little pricey but I received a very high CR. (Leads & Sales)

    I think I finally crack the cpa codes but i still need to find a way to cut down on the cost. My profit margin right isn't too high but there's profit! ^_^

    any help with be appreciated!
    {{ DiscussionBoard.errors[10880348].message }}
  • Profile picture of the author Julien Fletcher
    45% ... com on man your spoofing us what you selling gold for the price of lead ?

    J
    Signature
    https://www.whiffyskunk.com
    AWESOME EBOOKS and AUDIO Books - Massive Range of Products
    {{ DiscussionBoard.errors[10880675].message }}
    • Profile picture of the author cl7
      Originally Posted by Julien Fletcher View Post

      45% ... com on man your spoofing us what you selling gold for the price of lead ?

      J
      I received a total of 89 leads out of the 200 that clicked on my ads. I'm not spoofing nor am I bragging. That's why I asked this forum as to why these results.. are the way they are. I'm quite confused myself.
      {{ DiscussionBoard.errors[10881470].message }}
      • Profile picture of the author priyadarshana
        Originally Posted by cl7 View Post

        I received a total of 89 leads out of the 200 that clicked on my ads. I'm not spoofing nor am I bragging. That's why I asked this forum as to why these results.. are the way they are. I'm quite confused myself.
        Looks like your CPCs are higher. What keywords are you bidding on? exact match or phrase match?

        Try to lower down CPCs.
        {{ DiscussionBoard.errors[10882014].message }}
  • Profile picture of the author dburk
    The most valuable CPC is rarely the lowest CPC.

    CPC is just a metric, profit is a bankable asset. Profit is way more important than CPC. The CPC level that generates the most total profit is the most valuable CPC.

    Don't focus myopically on CPC, instead focus on Total Profit (Total Value - Total Cost = Total Profit). Lower CPC often lead to lower total profit. Instead try to find the optimum CPC, the level that generates the maximum total profit.
    {{ DiscussionBoard.errors[10882450].message }}

Trending Topics