What's a good target CPL for health & fitness industry?

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Hey WF!

After a long month of trying to get weight loss ads up and running on Facebook, I've finally got a few ads running to a landing page.

I offer a free weight loss workout plan in exchange for an email address, and I'm seeing about $4-$5 cost per conversion/lead (which I know is pretty high - I'm just happy to see some traction)

I've made a sale here and there, but it's not exactly profitable yet. I just wanted to check with everyone to see what normal CPA/CPL is on Facebook for a health and fitness landing page that I should shoot for.

Anyone have experience with this?
#cpl #fitness #good #health #industry #target

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