4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Guidance is much appreciated

by Albert Lee
3 replies
  • PPC/SEM
    • |
Hey guys,

Don't know if this is in the right area, but I'm trying to drive traffic to my website via PPC.

And I just wanted to know how you guys where and how you guys would start. I.E. dealing with affiliate marketers, starting Bing/Google ads, Facebook/social media ads, etc. etc.

If it's too broad, I can definitely narrow it down.

I just need help in someone pointing me in the right direction with all the avenues of marketing.
#appreciated #guidance #life insurance
  • Profile picture of the author seosemplanet
    Hello

    Yes you can drive traffic to your website. There are many ways in SEO for driving traffic and visitors. If you want instant traffic then you can go for PPC or if you want organic traffic then should avail the SEO or SMO services.

    With SEO, PPC and SMO you can drive traffic, promote your product and services etc.

    Thanks
    {{ DiscussionBoard.errors[10903459].message }}
    • Profile picture of the author Albert Lee
      So from my understanding, SEO takes roughly 4-6 months for it to work, and in the meantime the PPC will bring traffic, so it's not to say that I'm not going to do SEO. It's just that right now PPC is the easiest way I know of to drive traffic as I build up my SEO, so in the future I can reduce (or keep the same) PPC traffic because the SEO traffic is finally built up.

      Just don't know where to start with the PPC since there's a lot of places you can go, or even some one offs such as display ads on random sites. But I believe (with no proof, so correct me if I'm wrong) but social media ads or random display ads don't really attract buyers. They attract browsers because they're scrolling around and all of a sudden see my product. They don't go, "I need to buy this", I assume that they go, "this is interesting, wonder what it's all about", and then once they get that info, they leave.

      And I am planning on trying to remarket to those browsers so that when they do become buyers in the future, that they buy from me. It would be too costly right now to target everyone.
      {{ DiscussionBoard.errors[10904323].message }}
  • Profile picture of the author Samfakroon
    Albert this is exaclty what you need to do.

    1. Choose One source until you master one. for new marketers Bing is good to start with.
    2. If you want to succeed in PPC with Bing then you must have a good informative Landing Page, PPC budget, PPC Tracking Tool.
    3. You must must research adquately.

    Steps - Research Keywords and Perfomances using Bing Ads Tools.No need for any Paid tool.
    - Using Keywords make your landing Pages several different pages having similar keywords.
    - Put the Landing pages and Keywords into different Groups of Bing Ads campaign. Each link different Offers to starts with.
    - Use Tracking Tools to track convertions and shut the non converting Landing pages offers and keywords and many other dimentions you can check.

    Add budget on the Winners, understand the exact search terms coming about. make keywords on them and landing pages and promote the best offer.

    Hope this helps.

    Thank You

    Sameer
    Signature
    Connect with me on skype sameer.mukhtar1
    {{ DiscussionBoard.errors[10908361].message }}

Trending Topics