
How to reverse engineer with Google Adwords
- PPC/SEM |
I run a travel website where I sell tours on a commission basis (average of 15%, per sale).
Over the last three months I spent $3000 on Google Adwords ads. I studied Adwords techniques and took two online courses. I also hired an Adwords agency to manage my account. During those three months I generated $1000 in sales. So for every $3 I spent I earned $1 in sales. My capital has now run out and I can no longer afford to run a Google Adwords campaign. I would be tempted to conclude that Google Adwords is too expensive for someone making only 15% commission. Except for the fact that I regularly see the ads of a competitor who I know is making no more than 20% commission. If Google Ads was not profitable for him, he wouldn't still be doing it. I would like to reverse engineer his Adwords strategy. Any ideas on how I might do this?
Do not get between a wombat and a chocolate biscuit; you will regret it dearly!
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* Don Burk Advertising & Marketing - www.donburk.com