How to market a site for MLM?

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I am trying to determine the best strategy for marketing my mutual coin ownership site/program ( as an MLM opportunity for people. What I don't know is the typical demographic of people who are the MLM type - are they people looking for an easy way to add income? Are they serious about building a long-term business? Is it something they do because they know lots of people so they have a good personal network, or are they the kind that like to get out and meet new people to market to? These are things I need to get some kind of answer to so I can determine the best way to market the site. Nothing I found via the search engines was helpful, so I'm hopeful I can get some guidance here. Thanks!
#market #mlm #site

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