I now want to scale things up with Facebook ads.
However, when I set my targeting for this specific demographic, the audience is only around 5,000, which is pretty small.
Is it possible to make things work long term with such a small audience size? I plan to create ads linking to content on my blog to get opt ins (and use retargeting for those that don't).
Any thoughts? Would creating a lookalike audience work to expand the audience size?
It just feels to me that once you've used a couple of ads with a small audience, it's tricky to keep things going due to ad blindness and frequency etc