Can My Business Continuously Generate Sales from Just PPC?

by RyanS2
11 replies
  • PPC/SEM
  • |
Hey everyone. I had another account but I can't remember any of my details for it so I created another one for a question I had about PPC.

I have a website up where I review hosting services and I have a good amount of reviews up. My question is, can I just use PPC to generate sales instead of trying to post everyday and get ranked high organically?

I'll still continue to post reviews maybe once a week but I reviewed so many services in the past few months that it's getting difficult to find more. I asked someone else this but they thought it was a bit unethical to rely only on PPC and not continue posting more frequently for the sake of helping my visitors.

I'm just really busy is all and if I can rely solely on PPC for most of the reviews I have up now, it'd be great. Any help is appreciated and thanks everyone!
#business #continuously #generate #ppc #sales
  • Profile picture of the author im2016
    Banned
    Absolutely there's no reason why not. Paid traffic is best as there is no waiting around and is reliable, unlike free traffic which is not reliable and can disappear at any time if rankings disappear.
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    • Profile picture of the author RyanS2
      Hey thanks I really appreciate it. I thought the same but my friend thought it was unethical. I didn't see how as my posts were still there to help people but thank you so much for your input!
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  • Profile picture of the author Freshly Deals
    This is something I've been thinking about or a while.
    I believe PPC is certainly a way, but SEO is the way to go in order to have ongoing traffic and profits (which is what most people are striving for).
    I don't think its unethical, however if your product is not as good as it could be you are wasting your money pushing a subpar product (from my perspective).
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  • Profile picture of the author derekwong28
    You can but it is going to be very difficult to be profitable with your niche. Bids for web hosting keywords are very high.
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    Do not get between a wombat and a chocolate biscuit; you will regret it dearly!

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  • Profile picture of the author pregyrick
    Originally Posted by RyanS2 View Post

    Hey everyone. I had another account but I can't remember any of my details for it so I created another one for a question I had about PPC.

    I have a website up where I review hosting services and I have a good amount of reviews up. My question is, can I just use PPC to generate sales instead of trying to post everyday and get ranked high organically?

    I'll still continue to post reviews maybe once a week but I reviewed so many services in the past few months that it's getting difficult to find more. I asked someone else this but they thought it was a bit unethical to rely only on PPC and not continue posting more frequently for the sake of helping my visitors.

    I'm just really busy is all and if I can rely solely on PPC for most of the reviews I have up now, it'd be great. Any help is appreciated and thanks everyone!
    Hi!
    Yes, you can definitely can run PPC alone to get conversions whether sales or email registration. Adwords PPC is the most highest targeted traffic source in the world and if you just simply focus on this then you will generate good profit for your business

    All the best,
    jeng cua
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  • Profile picture of the author talfighel
    Never rely on just ONE source of traffic.

    There are a lot of people who did well with the monster (AKA: Google) and one day they were shut down.

    It is a good idea to run multiple streams of internet traffic. That way if one traffic source shuts you down, you have others still running for you.
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  • Yes, of course you can use PPC to drive traffic to your site. I don't see why someone would say it's unethical. You have a site providing a service and advertising that fact. Nothing unethical about it. I assume you are monetizing when your visitors select one host and buy from them to get a commission. Whether that translates to a profit for you is another question.
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  • Profile picture of the author RyanS2
    Originally Posted by Freshly Deals View Post

    This is something I've been thinking about or a while.
    I believe PPC is certainly a way, but SEO is the way to go in order to have ongoing traffic and profits (which is what most people are striving for).
    I don't think its unethical, however if your product is not as good as it could be you are wasting your money pushing a subpar product (from my perspective).
    Oh no the product I am promoting is a very high quality one. When I first started out the product I was promoting turned to sh*t really fast and I had to cut ties and deleted everything about it on my website and started over. Thank you for the reply! PPC does have some great benefits.
    Originally Posted by derekwong28 View Post

    You can but it is going to be very difficult to be profitable with your niche. Bids for web hosting keywords are very high.
    Yeah they're a bit on the high side. However I did make a sale from advertising and I only put $4 in total. Making one sale isn't anything impressive though, let's see if I can continue scaling.
    Originally Posted by pregyrick View Post

    Hi!
    Yes, you can definitely can run PPC alone to get conversions whether sales or email registration. Adwords PPC is the most highest targeted traffic source in the world and if you just simply focus on this then you will generate good profit for your business

    All the best,
    jeng cua
    I've actually only been using Bingads so far. I need to make the the jump to google soon! Lot more traffic! Yeah I'd like really like to hone in on Google. Hopefully I have some good news after a few weeks of running ads!
    Originally Posted by talfighel View Post

    Never rely on just ONE source of traffic.

    There are a lot of people who did well with the monster (AKA: Google) and one day they were shut down.

    It is a good idea to run multiple streams of internet traffic. That way if one traffic source shuts you down, you have others still running for you.
    That's very true. It's nice perfect one thing but you're absolutely right. Never rely on a single source.
    Originally Posted by LucidWebMarketing View Post

    Yes, of course you can use PPC to drive traffic to your site. I don't see why someone would say it's unethical. You have a site providing a service and advertising that fact. Nothing unethical about it. I assume you are monetizing when your visitors select one host and buy from them to get a commission. Whether that translates to a profit for you is another question.
    I'm not sure either. He's a great marketer but he said he only relies on organic traffic and doesn't really waste money on paid traffic.

    So far I'm profitable. I've only been running a couple ads on Bing the past few weeks and I just barely added 2 in the past few days. I've also only kept the keyword match type on exact. I switched a few keywords to broad but I was nervous that I'd get a lot more traffic that wouldn't actually convert.

    Any opinions on that? Keep it "exact" for a smaller, more targeted audience or "broad"? I'm really just worried it won't convert but the best way to get my answer is to try I suppose.

    Thank you all for your replies I really appreciate all the help!
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    • Profile picture of the author dburk
      Originally Posted by RyanS2 View Post

      I'm not sure either. He's a great marketer but he said he only relies on organic traffic and doesn't really waste money on paid traffic.
      Hi RyanS2,

      That's funny, how can a profitable campaign be a waste of money?

      If you (or your friend) are so hung up on investing in paid traffic, then just make a resolution to invest all of your profits from paid traffic back into your organic marketing campaigns. That should relieve any guilt that you, or your friend, might feel about making a profit from paid advertising. Besides, you can look at it as a way keeping search engines free to use for users searching the web, without paid advertisers search engines like Google and Bing would quickly fold.

      Originally Posted by RyanS2 View Post

      So far I'm profitable. I've only been running a couple ads on Bing the past few weeks and I just barely added 2 in the past few days. I've also only kept the keyword match type on exact. I switched a few keywords to broad but I was nervous that I'd get a lot more traffic that wouldn't actually convert.

      Any opinions on that? Keep it "exact" for a smaller, more targeted audience or "broad"? I'm really just worried it won't convert but the best way to get my answer is to try I suppose.

      Thank you all for your replies I really appreciate all the help!
      Rather than going to broad match to expand your base, consider expanding to larger search engines like Google and Youtube, both which can be advertised on through the AdWords platform.

      At the very least, you should consider adding remarketing campaigns to the mix which will likely improve you overall performance. Remarketing is a real game changer for paid advertising if you implement a smart strategy of precise audience targeting with exact match keywords in Search and then retargeting in highly profitable Display, Video, Social and RLSA remaketing campaigns.

      HTH,

      Don Burk
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    • Originally Posted by RyanS2 View Post

      He's a great marketer but he said he only relies on organic traffic and doesn't really waste money on paid traffic.

      Having been on this and other boards for some years, I have come to the conclusion that there is a bias against PPC. It all seems to revolve around the fact that you pay actual money for traffic. There is an aversion to spend money, especially by affiliate marketers who comprise most of the people on these boards. Their logic is, why spend money when SEO is free and for many, SEO is the end-all and much better than PPC. Your friend falls into that category.



      There is also the fact that most people just don't know how to advertise. I see it all the time and I'm sure dBurk does as well when taking in new clients, their campaigns are a mess. I see it from large companies too. When you don't do things correctly, you tend to think this PPC is a waste and dismiss it. But to echo dBurk, it's not a waste when done right and it's profitable. It should complement SEO.


      As for using exact matches only, that shows not understanding how things work. I've seen many fall into that trap. There's even a large portion saying to use only exact match.


      Using only exact matches restricts your reach. Not every search will be an exact match to your keywords. In fact, most will not be as people search in all sorts of weird and wonderful ways. So don't dismiss phrase match as well as broad, but stick to the modified version.
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  • Profile picture of the author Zarine Khan
    Hello Dear,

    - Get Increase your sell PPC is Best Platform. But, Proper working strategy apply for your work.
    - It's Payed Activity. It's Generate Payed Traffic.

    Thanks.
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