I have a website up where I review hosting services and I have a good amount of reviews up. My question is, can I just use PPC to generate sales instead of trying to post everyday and get ranked high organically?
I'll still continue to post reviews maybe once a week but I reviewed so many services in the past few months that it's getting difficult to find more. I asked someone else this but they thought it was a bit unethical to rely only on PPC and not continue posting more frequently for the sake of helping my visitors.
I'm just really busy is all and if I can rely solely on PPC for most of the reviews I have up now, it'd be great. Any help is appreciated and thanks everyone!