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How to estimate reach, CTR... for a new client

by Palomasr0
3 replies
  • PPC/SEM
    • |
Hi everybody!
My name is Paloma and I would like to know how do you guys estimate KPIs to convince the client to hire you.
I'm aware that you can see the potential reach once you create a campaign, but what if the client as you a very complex structure of the campaigns and you can't create all of them one by one to see the reach?

Furthermore, how do you estimate the CTR is the client ask you to?

What if I want to win the client but I don't know the niche to give him any data?

Thank you in advance!
#client #ctr #estimate #reach
  • Profile picture of the author altonroot
    If you are not running any campaign at the moment, then keyword planner won't do any good for you as search range is pretty wild and wide. Better to move over other tools for the data. If you are running campaign then keyword planner can you estimate clicks and cost considering your bid and set of keywords. Apart from that, you can Google and find industry specific data. I mean CTR and conversion rate based on your niche. So you can estimate approx cost per acquisition as well. Though, please don't forget to mention, it is just estimated data. Actual can vary.
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  • Profile picture of the author Palomasr0
    Sorry, a small detail I forgot to mention: I meant in Facebook Ads, not Google.
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  • Profile picture of the author dburk
    Hi Palomasr0,

    Facebook has a tool for this, it's called the "Audience Insights tool".

    This link will take you directly to the tool in your FB account:
    https://www.facebook.com/ads/audience_insights
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