How to know what location competitors are targeting in Google Ads?

2 replies
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Hi, I am confused that how can I find out what location my competitors are targeting in Google Ads for the same keywords or product/service?
Example: If I am working on a real estate project where the company is ready to sell its property to anyone whether the buyer is from local city or from outside (Local country, NRI). In this case what geographical location should I choose in Adword or how can I know what location my competitors are targeting for the same type of property? Please reply!!
#ads #competitors #google #location #targeting
  • Profile picture of the author Sergio80
    Hi Nashamarsh,

    There is a feature called Auction Insights in Adwords. By using this method you can see who competes with you on a keyword, ad group and campaign level.

    For your case you can go to your keywords list in Adwords and follow the instruction on this page :
    PPC & Google Ads Management Service - 400% - 600%+ Average ROI.
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  • Profile picture of the author dburk
    Hi nashamarsh,

    As Sergio80 pointed out, in his reply to your post, you can view the Auction Insights report to see who you are competing with in the Search ad auctions. However, that report alone isn't necessarily going to tell you what location your competitors are targeting.

    The Auction Insights report has a Segment selector, but no segments for "Location" are available for the Insights Report at this time. So, to get the data you are looking for you would need to create an account structure that uses a separate campaign for each group of locations that you want data for on your competitors.

    Another way to discover competitors for a specific location is to use the Ad Preview & Diagnostic Tool. If you run a handful of search queries on your primarily targeted keywords, using the location settings that you are interested in you can discover some of your competitors for that location, but not necessarily all of them. Not every competitor's ad will display every time you search because of day-parting and daily budget limits that make some competitors' ads display only intermittently.


    Don Burk
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