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Bing - putting all keywords on exact?

by Omri Daniel
3 replies
  • PPC/SEM
    • |
Hi guys,

About to run my first campaign, have read much of the fantastic advice on this forum and have narrowed my ad group down to about 10 keywords now (still can't understand why so many people + these 'courses' tell you to put '5000 on broad', but there you go...).

Anyway, I'm about to chose the match types for them and was thinking - surely the only purposes of having a keyword on broad is to pick up on keywords you might not have otherwise known about?

If this is the case, assuming you can run a Search Term Report and find those keywords, isn't the aim of the game to have every keyword on exact?

I'm hesitant to use the broad match type right now to be honest and am seeing it as just extremely untargeted and only good to collect more data, not something you want to keep in your campaign long-term. Am I wrong?

I appreciate the advice in advance.
#bing #exact #keywords #putting
  • Profile picture of the author tscx420
    i have put all keywords on exact and I seem to always get a higher quality score. so higher QS equals cheaper clicks. broad does seem like a good data collector in the beginning but i always find myself frustrated with the cost of clicks to conversion rates ratio with broad
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  • Profile picture of the author Sergio80
    Exact match will give you better results for sure with high conversion ratio. However, the volume will be very low. I would suggest using a borad match modifier with a list of negative keywords. That is the best way to get optimum volume and good conversion rates.
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    • Profile picture of the author Omri Daniel
      Originally Posted by Sergio80 View Post

      Exact match will give you better results for sure with high conversion ratio. However, the volume will be very low. I would suggest using a borad match modifier with a list of negative keywords. That is the best way to get optimum volume and good conversion rates.
      Hey. Yes I think this is a good idea as gives you the benefits of using 'broad' i.e a wider net but keeps some of the crap out (for lack of a better word).

      I don't really understand how to use broad match modifier though. I have read the FAQ's regarding match types on Bing but can't wrap my head around it.

      Let's say I'm using 'work from home' as a keyword can you give me an example of how broad match may be useful?

      Much appreciated to everyone in advance.
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