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Is my landing page the problem?

by zigglr6
4 replies
  • PPC/SEM
    • |
I am trying to sell my eBook using Facebook ads. I have made sure they are targeted to my niche (which is a very targeted niche and would find this eBook useful). I'm getting clicks but no sales. Why could this be? The ad sends users to my Shopify product page which has the add to cart button, ebook title, image of the ebook, description and reviews. Is this a bad way to do it?

I've added a screenshot of the page that people who click the ad go to, but blacked out parts so that I don't give away my niche.

Any advice would be appreciated. Thanks!

#landing #page #problem
  • Profile picture of the author Tesslady
    Hello there,

    Have you tried having affiliates sell your eBooks instead? In this way, they take care of the selling work and invite prospects to purchase the product, in exchange of a commission.

    Hope this helps.

    Good luck!
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  • Profile picture of the author Sergio80
    Hi Zigglr,

    How many clicks you got so far from Facebook?

    Facebook is cheaper compared to Adwords, but usually click to sale ratio is lower.
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    PPC & Google Ads Management Service - 400% - 600%+ Average ROI.
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  • Profile picture of the author Jhelum Sen
    First tell me one thing, when a person sees and clicks on your ebook on Facebook, is he/she lands on the very page having the ebook? If yes, then you do not have any issue with the landing page. If loading time of your website or that page is more, then also you are likely to have an adverse effect. Check these things first.
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    Jhelum Sen, Content Marketing Consultant
    https://www.priceandreleasedate.com/

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  • Profile picture of the author johndetlefs
    Sending Facebook traffic directly to an E-commerce product page is a pretty difficult sell. In my experience you'll do a lot better sending FB traffic to a content page that's crafted in such a way to "sell" a segment of the book that you're selling in return for an email address.

    If you've set up the FB tracking pixel on your site, you'll then be able send more direct and targeted adverts to those people to directly sell your book, and you can sell your email subscribers as well.

    PS: As a side note, from what I can see, you have very little trust or authority indicators on your landing page. You may not be set up for it, but phone numbers, addresses, and other contact points increase conversions considerably when compared to sites without them.
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