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Traffic Sources for Landing Pages and Sales Letters

by backpackerusa
5 replies
  • PPC/SEM
    • |
Hi,

I've created a nutraceutical funnel with a few entry points (sales landing page, advertorial -> sales page, and long form sales letter).

It's very frustrating since it's a very straightforward funnel and the pages are above board, but both Facebook and AdWords won't approve the ads.

Any suggestions on which platforms to run traffic on would be greatly appreciated!
#landing #letters #pages #sales #sources #traffic
  • Profile picture of the author havplenty
    Are you an affiliate by any chance? For big players like Google and Facebook, nutraceutical means one thing: dietary supplements. Any hint of you promoting as an affiliate will make them close the door on you. I've seen ads running for those kinds of products though, so it can be done.

    Here's a company which uses adwords: https://www.completenutrition.com.

    You could try Bing, or any of the display networks out there that still caters to the affiliates. Here's a list I found: https://www.adpushup.com/blog/the-be...or-publishers/

    Good luck.

    Hav
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  • Profile picture of the author backpackerusa
    Thanks. I really appreciate it. I'm not an affiliate. It's for a private company. I'll check out those links!
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  • Profile picture of the author iamthore
    That might not be PPC related but have you ever considered solo ads?

    Solo ads: You basically buy permission to send an email from someone elses email list. If you work with someone who has a strong following in the health niche you might get quite a few orders even on the front end. However solo ads are especially effective if you collect the emails of the given visitor through your funnel in order to promote products later on.

    You can buy quality clicks from anywhere between 30-60 cents / click.
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    • Profile picture of the author backpackerusa
      I have not, but that's a great idea! Thank you!

      Do you have any suggestions on solo ad providers?

      Also, would you recommend marketing a lead gen squeeze page or directly to a sales offer?
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  • Profile picture of the author iamthore
    You're very welcome. When it comes to solo ad providers I would start with platforms like udimi (my favourite) as you get a good indication about the quality of the leads before you purchase anything. Try to aim for at least 90 % T1 traffic and don't pay more than 50-60 cents per click.

    Also I would always do a squeze page. Then, as soon as they signed up, you can redirect them to a Thank you page with your offer on it.
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