1.000 $ / Day Budget?
- PPC/SEM |
I recently sat down with a friend who runs a marketing firm. Part of their service is to monitor / improve / create PPC campaigns of large law firms.
We were discussing ways on how to test new campaigns most effectively when first setting it up and he told me that some of the clients insist to start with a daily budget of a few hundred dollars ( if not more). Now from all that I know that is nothing but plain stupid.
Yes you will gather more data but you will burn a LOT of money until your campaign is even close to being as effective as it could be.
How do you guys approach this? What kind of a budget do you reccommend for new campaigns? I usually start them with 5 $ a day and then I go from there.
When determining what budget, what's some of the criteria on your list?
I look forward to hearing your experiences!
Thore
www.bradcooutdoors.com
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