Assessing Adwords PPC Competition

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If there are no local competitors for local keywords (eg car repair, chicago) but just lead gen companies like thumbtack, is that a good indicator of a good opportunity? It sure seems like it would be. I never click on lead gen ads when I'm looking for a local service and I'm guessing there are lots of people like me.
#pay per click/search engine marketing (ppc/sem) #adwords #assessing #competition #ppc
  • Yes, a website like Thumbtack likely has a strong optimization team.

    So they would be watching their keywords for ROI.

    If they've been running ads for awhile, I say go for it, as there's a strong chance they are getting a return.
    • [ 1 ] Thanks
    • [2] replies
    • Thanks Dave. Is there a way to tell how long they've been running ads other than manually watching?
    • I got an email saying you replied to this thread but don't see the reply.
      • [1] reply
  • If you do not see "real" competition in your area, in general it is a good indicator but at the same time market may be shallow and people gave up advertising due to lack of results

    Victorious Marketing
  • I think you on target. You might also try Spyfu.com or Keywordspy.com.

    ;-)
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    Assessing Adwords PPC Competition

    If there are no local competitors for local keywords (eg car repair, chicago) but just lead gen companies like thumbtack, is that a good indicator of a good opportunity? It sure seems like it would be. I never click on lead gen ads when I'm looking for a local service and I'm guessing there are lots of people like me.