Having trouble converting with Facebook PPC traffic

how experience you have on Facebook ppc? did you see what your competitors do? how they convert?

You are doing a different kind of advertising on Facebook than you are with Adwords or Bing. They are not searching for you on Facebook so are at the beginning of the buying cycle. They may not have any intention of buying, they just clicked out of curiosity. Getting 3 conversions out of 150 is a 2% rate. This is early (not significant data) but what is your conversion rate on search?

This could also be because your target audience of your vertical is not making decisions on FB. What I'm trying to say is an eCommerce store do have a presence of their target audience on FB though, same is not true for some Oil exploration company.

Due to this, FB might not turn out as a fruitful platform. Data collected with $100 might not be enough for investigation and you might need more of it, to reach a conclusion.

Did you also compare the performance of $100 worth of FB adverts data with Google AdWords or Bing or any other platform you might be advertising on? How does the conversion rate look like in there? Is it comparable?

Did you also optimize your campaigns, during the run to ensure that performance doesn't scale up? Optimization like expanding or narrowing targeting.

You really need an exhaustive analysis to reach a conclusion.

I'd have to see the offer and landing page to be able to help you further, but it sounds like you're offering something that isn't resonating well with your target audience. The secret to FB ads is this: Target a specific audience and give a fantastic piece of "bait" that's relevant to them. Utilize a sales funnel to keep control of what the audience members do.

I would try a different PPC platform such as Adwords and BING to run a split test, as clearly FB just isn't really converting in this case which CAN happen depending on the product.

As a general rule of thumb though, FB is display/interruption based marketing which tends to have a lower click quality compared to a customer intentionally searching for the keywords in a search bar.

Hope that helps

Nick

sometimes people come to facebook because for the other things maybe. then suddenly they see your ad which give them curiosity but they are not totally interested. so my advice is just transfer to search engine ad like google or bing, because people are searching and see your ad. it has high percentage people are interested because they are searching for it.