Paid Search Attribution

by HRH97 2 replies
Hi All,

Looking for some assistance from a fellow WF user. I'm experienced in Adwords/Bing/Facebook but not in marketing attribution.

What i'm wanting to know is if theres a solution that can offer the following:

Scott visits my employers site through Adwords, he converts/or requests a quotation, we want to know Scotts details and the fact he came through paid search so we attribute his sale and track ROI.

What software does this? The reason I need names is so we can match them up in our bespoke CRM like system.

#pay per click/search engine marketing (ppc/sem) #attribution #paid #search
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