I tried Facebook Ads to generate leads for a free report for dentist on how to get more patients.
Targetting setting: people who are interested in dentistry AND own a small business.
Thats arround 300.000 People.
I don`t want to run a Facebook Page so I set the ad to be on the right column and drive them straight to my optin page.
I tried different appeals with different pictures from the Facebook Adcenter library.
total cost: 760$
cost per lead: 52$-150$
my best ad had a ctr of 0.71% and relevancy of 8 but then got banned because the picture was against their guidelines. Remember: the pic is from their own pic library!
In total its a complete failure and Im not sure why:
1. Dentists don`t trust Facebooks ads
2. Wrong appeal on optinpage
3. Drive straight to optinpage doesn`t work
what do you think?