Location insertion in AdWords?

by F28409278 10 replies
Hi!
I've seen many ads with custom URL (destination) like: website.com/city=MYCITY when MYCITY is the one recognized my google.

Any idea how to do that?
Thanks!
#pay per click/search engine marketing (ppc/sem) #adwords #insertion #location
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  • Profile picture of the author timokeefe
    Administrator
    I had a quick look at the value track parameters and none of them look like they'd give you the city of the user. You *could* do it by having a separate ad group for each city, and just hard-coding that value in, but that would be pretty cumbersome to manage...

    Anyone else got any ideas?
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    • Profile picture of the author F28409278
      Yup it's very unlikely, one of the sites that I see doing it, is advertising in few states, and the ad shows my (very) small town, not just a large town near me or the county...
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  • Profile picture of the author samsosa
    https://developers.google.com/adword...etrack-mapping

    You want {loc_physical_ms} parameter
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    • Profile picture of the author F28409278
      Thank you!
      Is there an easy way to convert the numeric ID to a city name?
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  • Profile picture of the author dburk
    Hi F,

    Maybe what you are seeing is based on the Ad customizer feature built into AdWords?

    If you sell products in different cities, or if you have multiple store locations, you can use customizers to update the details on your ad based on someone’s physical location or the location they’re interested in.

    Hope that helps,

    Don Burk
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    • Profile picture of the author F28409278
      Thanks Don, but I think that using this feature will require a huge list.
      Let's say I only have 1 area of 30 miles radius, the amount of towns will be overkill to create a dedicated "If" rule to each one.

      In this case I think it's easier to implement the {loc_physical_ms} parameter on AdWords end, and a script on my site to convert the numbers to the city names.

      I tried to find a WordPress plugin, because I already seen many PPC campaigns using this feature, and I can't believe each of one them bothered with writing a code for it by himself...
      Unfortunately I didn't find so far any existing code or plugin to do that...

      Edit: I see that Adwords API have a field of "LocationName", so theoretically, if there is no way to implement it on Adwords side, it should be possible to do it with the API, on the website. No?
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      • Profile picture of the author dburk
        Hi F28409278,


        Perhaps this video will help, it conatains actual code examples:



        HTH,

        Don Burk
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        • Profile picture of the author F28409278
          Thanks for the video, unfortunately, I couldn't find a way to implement Ad Customizers in URL.

          If anyone is interested in watching a sample of 2 campaigns that are doing exactly what I describe in my original post, I can send screenshot videos in private messages (I rather not post it in public because it's someone else's campaign and I respect their "privacy").


          Still trying to figure out what feature they used to implement different URL per the visitor location.

          BTW, I think they did it kind of manually for plenty of locations because when I went to tiny towns, google did recognize the name of the town, but their AdWords campaign recognized it as a lager town nearby.
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          • Profile picture of the author dburk
            Originally Posted by F28409278 View Post

            Thanks for the video, unfortunately, I couldn't find a way to implement Ad Customizers in URL.

            If anyone is interested in watching a sample of 2 campaigns that are doing exactly what I describe in my original post, I can send screenshot videos in private messages (I rather not post it in public because it's someone else's campaign and I respect their "privacy").


            Still trying to figure out what feature they used to implement different URL per the visitor location.

            BTW, I think they did it kind of manually for plenty of locations because when I went to tiny towns, google did recognize the name of the town, but their AdWords campaign recognized it as a lager town nearby.
            Hi F2,

            Not sure why you weren't able to get the Ad customizer working, I can try to help you sort that if you need help.

            Don Burk
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            • Profile picture of the author F28409278
              Ad Customizers worked very well for me in ad content, but not in any URL field.

              Thank you for all your time and help!
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