Confused: Front-End vs Back-End
- PPC/SEM |
Example:
Running PPC to cold traffic, to a landing page for a $40 info product.
Immediately after successful purchase of $40 info product, same customer is offered two upsells.
This is the cold traffic funnel... core offer, then upsell #1, upsell#2
A week later they are put into a welcome email sequence to sell them more stuff.
Which is the "Front-End"?
1. The core offer only (back end = upsell #1&2 + email more stuff followup)
2. The core offer AND upsell#1&2 (since this is cold traffic's first visit) , Back-End = email more stuff followup
Has to be a consistent answer since the #'s could be so different.
Which is the front end, which is the back end?
Running PPC to cold traffic, to a landing page for a $40 info product.
Immediately after successful purchase of $40 info product, same customer is offered two upsells.
This is the cold traffic funnel... core offer, then upsell #1, upsell#2
A week later they are put into a welcome email sequence to sell them more stuff.
Which is the "Front-End"?
1. The core offer only (back end = upsell #1&2 + email more stuff followup)
2. The core offer AND upsell#1&2 (since this is cold traffic's first visit) , Back-End = email more stuff followup
Has to be a consistent answer since the #'s could be so different.
Which is the front end, which is the back end?
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LucidWebMarketing -
[ 1 ] Thanks
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