Increase Adwords Quality Score? Custom Landing Home Pages and Duplicate Content?

5 replies
  • PPC/SEM
  • |
Okay so I want to increase my quality score for my keywords

Can i create slightly different home pages for different ad groups in order to match more of the keywords I am paying for with the content on my page?

The issue is: These won't be different landing pages, but variations of my homepage. The difference will be things like the Alt tags and H1 tags and content at the very top of the page. Most of the text will be the same and the images will all be the same. Will I run into duplicate content issues?

Will this strategy work?

Please advise
#adwords #content #custom #duplicate #home #increase #landing #pages #quality #score
  • Like many others, how you believe QS works is flawed. The biggest component of QS is your CTR relative to competitors. There is a small landing page component but it has little to do with your keywords matching those on that page. So no, doing what you suggest will not help your QS.
    {{ DiscussionBoard.errors[11090219].message }}
    • Profile picture of the author Nathan Nielson
      Logically that doesn't make sense to me. What your saying is all I have to do is put flashy words that increase CTR on ad copies, and my QS will go up?

      Also CTR is highly determined by position.

      Perhaps your correct, but could you please source what you are saying?
      {{ DiscussionBoard.errors[11090253].message }}
      • Profile picture of the author dburk
        Originally Posted by Nathan Nielson View Post

        Logically that doesn't make sense to me. What your saying is all I have to do is put flashy words that increase CTR on ad copies, and my QS will go up?

        Also CTR is highly determined by position.

        Perhaps your correct, but could you please source what you are saying?
        Hi Nathan,

        That's exactly what he is saying and I concur.

        I have been running an AdWords agency for 15 years, long before Quality Scores were introduced to the AdWords platform.

        I have many examples of keyword diagnostics tool showing below average landing page experience yet having a 10/10 Quality Score.

        Relative CTR is more important than all other factors combined.

        AdWords compares your CTR to other competitors in the same auction with ads placed at the same ad position. So ad position is indeed part of the Quality Score algorithm. Your CTR is compared to other advertisers' CTR at the same ad position for a given search term.

        To be more precise it is the realtime "predicted" CTR that is used in determining your ad rank for each ad auction, not the Quality Score that you see displayed in your account. The 'predicted' CTR will vary for each ad auction based on search term, ad text variation, ad extensions and other factors related to the search. The number that is displayed in your account is just a composite of recent Quality Score factors from previous auctions

        For more information read this:

        https://support.google.com/adwords/answer/156066#QSvAR

        HTH,

        Don Burk
        {{ DiscussionBoard.errors[11090327].message }}
  • Profile picture of the author MikeFriedman
    I think Don and LWM did a good job answering the question.

    I'll just add in that in addition to worrying about your QS, you also need to worry about conversions. Making the changes you are thinking about might increase your conversions and is worth testing. Obviously conversions have nothing to do with QS, but they are what puts money in your pocket.

    I wouldn't worry much about duplicate content issues. Google really does not care about duplicate content. At least, not in the way most people think that they do. If the duplicate content issue really concerns you, just add a noindex tag to the new landing pages to keep them out of Google's index.
    Signature

    For SEO news, discussions, tactics, and more.
    {{ DiscussionBoard.errors[11090460].message }}

Trending Topics