Google Display Network - what is a good CTR?
- PPC/SEM |
just started using GDN, is anyone in here who has some experience with this?
What would be a good CTR, what can I hope for, what should I aim for?
To explain how I am using it, I run ads for my recording studio. I target people who live in and around the city my studio is in and I have set up a custom interest group. I target people who visited related websites: The big retailers for musical instruments for instance, musician's communities, musician related facebook groups etc.
Now these people are not necessarily looking for a studio or a rehearsal place at the moment, so compared with only search I cannot hope to get the same high click through. I mean if someone is looking for a rehearsal room in Vienna and I show my ads with rehearsal rooms I get CTRs of 4 to 25%
But in GDN what I'm doing is more or less hoping that someone who is shopping for a new guitar or has joined a musician's board is also looking for a rehearsal room.
Now what would you say, what is a good CTR in my case?
And do you have any experience if this kind of advertising does a good job for branding and generally making my business more widely known?
Thxs
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com
* Get Results - Outsource Your PPC Management |
* Don Burk Advertising & Marketing - www.donburk.com