How can I push my ads to be first in adwords?

yes , all the ads targetting the same keywords

i tried similar ads words of my competitors

thanks so much for your reply with all these info i appreciated .

ok , in my case this an example in the below snap shot , there is no quality score , why ?

https://pasteboard.co/22fDw3Zkg.png

No, no, no.

Bidding higher usually gets you higher position (your ad rank increases as I said earlier based on the formula bid times QS). Higher ads do get higher CTRs, just like organic results get higher CTRs as people tend to click the first results rather than those lower on the page.

But just because your CTR is higher, your QS doesn't change. QS takes into account position. What you need to understand is that it's not your absolute CTR that is being used, it's your CTR relative to all competitors at that position. If you have a poor QS in 5th place, it's still going to be poor in 1st even though your CTR may be much higher. That's because your competitors also see an increase. Their ads are still better than yours and thus your QS is lower.

As Tony pointed out, conversions have to be taken into account. You want to maximize profits. However, a little-known fact is that conversion rates are often higher in the higher positions. Searchers not only click more often on the top ads (and organic results), they tend to buy from them as well. Better ads also tend to get higher conversions as well. But don't put all the focus on ads, they are not the main driver of conversions, your landing page is. The ads are there as the carrot to get traffic, your page needs to close the sale effectively.

Hi svetod,

Yes, bidding higher tends to improve CTR, however no, that doesn't usually improve your QS.

Quality Scores are not based on CTR, they are based on "relative CTR", relative to your competitors' CTR at the exact same ad rank position. So while increasing your bid may improve your ad rank position in the auction you are still competing with other advertisers' CTR for that higher ad rank position.

To improve your Quality Score you have to improve your CTR performance as compared to other advertisers in the exact same auction competing for the exact same ad rank position.

What works to improve Quality Scores

There 2 primary things to focus on to improve your Quality Score:

1. Account Structure
2. Ad Copy

Search Terms, Not Keywords

You account structure is super important, because account structure determines which ads gets displayed for a given search query.

I know some of you are thinking it is simply keyword targeting that triggers my ads, as long as I pick relevant keywords I'm golden, right?

Wrong, it is a little more complex than that.

Many people will throw a bunch of relevant keywords into a single ad group, write an ad or two and think that should be good enough, right? Wrong.

How you split up your keywords into discreet ad groups is very important to getting good CTR and good QS. Your selection of keyword match types and how you organize those into ad groups will determine precisely, or in some cases imprecisely, which ad is matched to a given search query.

Be Specific

Keywords are what we use to trigger ad impressions but what is crucial is which search terms are being matched. A single keyword, especially if it is a broad match, or phrase match keyword may match many different search terms to the same ad, including many that may not be relevant matches. Structuring your account so that each specific search term will always match relevant ad copy is crucial to getting superior CTR, and as a result great Quality Scores. It cannot be done without proper account structure.

That brings me to the ad copy, Your ad copy needs to be a specific as possible to the actual search term that triggered the ad. The only way to consistently match them up while being very specific, is by having proper account structure.

Value First

Not only does your ad copy need to be highly specific, in needs to have a very compelling value message that will trigger the click response. Value-centric headlines work best, not only for your ads, for your landing pages as well. Let people know upfront precisely what value they can expect from your offer, be clear, and be specific, never try to be clever, or obtuse, that just doesn't work well in advertising.

Beyond the core ad, also create compelling ad extensions, including sitelinks, callout extensions, location, and call extensions. These will all help to increase CTR rleetive to your competitors, provided they are compelling.

Always Test.

Everything you do in advertising is a test. Use A/B split testing and test different value propositions, and different wording of the same value propositions. Create multiple variants for each ad group, measure and optimize performance based on the data from your results. Never trust your instincts solely, always test and confirm, you'll be suprised by how often your instincts can be wrong, or how your audience will vary from your own expectations.

HTH,

Don Burk

thanks a lot , am studying what your doing

i have another question , is display ads is have a different criteria for ranking the ads