What is a good lead to conversion ratio in affiliate marketing?

2 replies
  • PPC/SEM
  • |
Hi Guys, I am new to affiliate marketing and I am currently taking a hit learning the ropes of PPC. The sale conversion is less than 1% of the number of click I pay for at Bing and its not working out. Facebook is worse, its charging for impressions and not clicks. Am I doing anything wrong? or is it an industry standard of conversion in Affiliate marketing. I am trying to make the ads copy as honest as possible and most of it is picked up from the final product page. Bad impression to lead ratio I can understand which would be my fault but I am not sure about the 1% conversion of lead to sale part. Any help would be appreciated.
#affiliate #conversion #good #lead #marketing #ratio
  • Profile picture of the author Alex Demerra
    As there has been no reply I thought I should add some specifics and request again.

    My earning for 1 sales conversion is $20 for the current offer

    Bing :- 4000 impressions (no cost) - converting to - 100 clicks ($0.35 per click) - converting to 1 sale = $35 investment

    And I know for sure that a $50 product won't convert with just 100 clicks in my current scenario.

    I have also tried pop-under ads in another (adult) vertical (juicy ads), 4000 hits for $10 ($2.5*4), 1 conversion for a free registration (earning $1)

    Note : Presently I am linking my Ads in Bing and Facebook directly to the offer (Popunders too)

    There is a similar thread regarding Facebook and users have given some excellent advice regarding sales funnel which would be helpful for me too. But can some experienced affiliate Marketers please advice me on what is a raw conversion rate of lead to sale on an average offer of $35 on maybe say Clickbank. Should I just completely give up on direct linking and work on a landing page.
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  • The answer to your post's title, what is a good lead to conversion ratio, is whatever puts you in profitable territory. It doesn't matter if it's affiliate marketing, a mom-and-pop store or a multinational. A 10% conversion rate, which most would consider great, means nothing if you spend more than you earn. It doesn't matter what network you use nor does what you pay per click. Paying one cent per click means nothing if you have no conversions, it's just a death by a thousand cuts.

    The ultimate determinant of conversions is not your ads but your landing page. You mention you direct link to the affiliate offer. Take a very close look at it. Would you be inclined to buy the product? Often times, there is little incentive even if I really want the product. The longer it takes for me to make a decision, the more likely I'm going to leave without buying. That's why a page needs to have a strong hook that grabs a visitor right away.

    You also need to consider your targeting and that's an area many online advertisers fail at. For search, keywords need to be explicit and not generic. The more generic you are, the more low-quality clicks you'll get.

    It appears that other than Bing, you are not using search but content targeting. This typically results in lower conversions but you can do well if done right. Not all products are suitable for a content campaign however. For example, a dentist could advertise on such a network but most people will become patients only when they have a dental problem and it is unlikely that ad viewers will at the moment they see the ad. From what I understand in your case, content may not be the way to go. Are those looking for adult entertainment going to bother with the ads? Probably not.
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