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Does anybody else get good results with $1 FB Ads?

by sprinthurdles
21 replies
  • PPC/SEM
    • |
I have been running $1 FB ads for quite some time now, and they almost always seem to outperform the ads when I run bigger budgets such as $10-$20/ad.

What I'll do is narrow an audience so that I can cover the entire audience with $1 ads with my budget.

Example:

I narrow an audience down to a population of 90,000
My ad will give me a potential reach of up to 1,200 for $1
So I run 90,000/1,200 = 75x$1 ads

Surprisingly many of them will convert for me, at which point I cut off the losers and let the $1 ads run until they show consistency and then I start upping the $1 budget.

I've been using this strategy with pretty good success.

Does anyone else take a similar approach with their Facebook Ads?
#ads #good #results
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  • Profile picture of the author arnold adigwu
    What do you use this for..CPA offers?
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    • Profile picture of the author sprinthurdles
      I use it to drive leads to then sell my own training products and services. I teach coaches how to coach hurdlers (track & field).
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  • Profile picture of the author kwatts
    very interesting sprinthurdles.. and that seems to be one niche
    you have to really drill down.
    So have you used this strategy before with anything else?
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    • Profile picture of the author sprinthurdles
      I have not tried selling anything else yet.

      It works really well with a warm audience but has been working well with cold audiences as well.
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  • Profile picture of the author Leon Hamper
    I use $1 budget for split testing. If we are running a number of ads, $1 is a good number to start to see which ads would perform the best. After the result is concluded, the best that has performed will be added more budget.
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    • Profile picture of the author sprinthurdles
      That's pretty much what I'm doing. Now I'll start a good Lookalike at $1, test a lot of them, and continue to raise the budget on the winners.
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    • Profile picture of the author TonyRoberts
      Yes, this is what i did when i was having a fiddle with FB ads. I can honestly say it's a safe approach to getting started with FB ads.
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  • Profile picture of the author zeus136
    $1 is expensive during testing phase. Try to get it under 10 cents per click and you will be onto a winner.
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  • Profile picture of the author MrProfit
    Do you create 75 ad sets?

    90,000/1,200 = 75x$1 ads ?? can you explain this more... I couldn't get it.. thanks
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    • Profile picture of the author sprinthurdles
      After I narrow my audience, I set the budget at $1 to see how many people I can reach for that $1

      Then I take the entire audience population and divide it by the total reach per $1ad

      In this example the Audience size was 90,000 people
      A $1 ad would allow me to reach 1,200 people
      So I divide 90,000/1,200 to get 75 ads (at $1 each)

      I hope this helps!
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      • Profile picture of the author MrProfit
        LOL... I still can't get it.

        Here is what I understood (correct me if I'm wrong)
        1- You narrow your audience ( let's say 100,000)
        2- You create ad with $1
        3- You see how much audience you have reached with that $1 ad (let's say 1500)
        4- You divide 100,000/1500=66.66 (let's say 67)
        5- Then you duplicate your $1 ad 67 times.
        6- You run 67 ads, each ad with $1 budget, and total ad cost $67, to your entire audience 100,000 people.

        Am I right?
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        • Profile picture of the author sprinthurdles
          Thats correct. Except I dont have to run the ad to know the reach. FB tells me during ad creation.

          As an example.
          During Ad creation, I see that the total Audience size is 140,000
          FB tells me I can reach UP to 2,400 people with my $1 Ad,
          So I divide 140,000/2,400 to see how many $1 ads I can run to cover the entire audience.
          In this example that would be 58.3 ads or 59 ads.

          So I run 59x $1 ads, and day 2 I cut the ones that aren't performing well.

          Pretty simple. Give it a try and let me know what you think!
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          • Profile picture of the author sprinthurdles
            I added an image as an example but its not showing for whatever reason. You can view it here
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            • Profile picture of the author MrProfit
              Thanks a lot!
              I will give it a try.
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            • Profile picture of the author MrProfit
              Hi sprinthurdles...
              I've launched a campaign with 100 ad sets. Each ad set has a budget of $1. However, I didn't receive any impressions until now. The campaign is website clicks.

              Do you what is the cause of this?

              I have increased the budget now to $2 per ad set. I will see what will happen.

              thanks
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              • Profile picture of the author sprinthurdles
                I don't do website clicks. Cause then, who is clicking??

                I don't want random clicks, I want CONVERSIONS.

                So I run conversion ads, usually for Completed Registrations.

                It will also have a lot to do with the audience you send it to.

                I prefer this strategy with a warm audience (have already interacted with me in the past), but it works pretty good for cold audiences as well.

                My suggestion would be to not run Website Clicks, but instead use a Conversions ad.


                Also**

                If you begin the $1 ad halfway through the day, it will pro-rate your budget and only spend like half of it (50cent) depending on how far along into the day you waited to create the ad.

                For best results I begin ads at 12midnight to allow FB to use the entire $1 budget.

                I hope this helps!
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          • Profile picture of the author Adrianne_
            Originally Posted by sprinthurdles View Post


            As an example.
            During Ad creation, I see that the total Audience size is 140,000
            FB tells me I can reach UP to 2,400 people with my $1 Ad,
            So I divide 140,000/2,400 to see how many $1 ads I can run to cover the entire audience.
            In this example that would be 58.3 ads or 59 ads.

            So I run 59x $1 ads, and day 2 I cut the ones that aren't performing well.
            Are you duplicating your first $1 ad 59 times, or are you running 59 ads with different ad copy for each ad?
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  • Profile picture of the author khaledsaad110
    facebook actually starts to optimize your campaign when u spend $5 a day for 2 or 3 days
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    • Profile picture of the author sprinthurdles
      Facebook starts to optimize as soon as you get A Single Conversion. But they suggest 25 conversions a week for best results.
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  • Profile picture of the author sprinthurdles
    Here is a more in depth look at how I run these $1 ads.

    https://www.warriorforum.com/pay-per...utm_term=title
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