Should I use CPA bidding?

by benanderson 2 replies
Under the 'opportunities' in my AdWords, Google is recommending that I should use CPA bidding instead of CPC. I tried it for a few days and I will say it used the whole daily budget, my CPC was slightly more expensive but did get more clicks. What are your opinions on CPA for a fairly new account.
#pay per click/search engine marketing (ppc/sem) #bidding #cpa
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