I have a lead gen related question for anyone with experience there.
I'm thinking of focusing on getting clients in the financial planning niche. In the past I have done Facebook PPC for personal projects but the lead quality felt poor. So I'm hoping to fix that.
Between these 2 lead capture methods, what tends to work better for financial/local lead gen?
1. Immediate lead capture landing page that offers free report (my thought is, we capture the lead fast before it dies out)
2. Email capture page > free report is sent > offer in free report directs prospect to fill a lead capture form.
On the back of both of those I would probably drip information that extends the report's core info in helpful ways.
Thanks for any tips