[Problems] with Facebook Paid Ads Audience Reach*

by sgd
1 replies
  • PPC/SEM
  • |
Hi guys!

Recently I launched Lead Generation ads for one VoIP Business in my country, I made a really good audience of 50.000 people, targeting is very thin, estimated daily reach which was calculated by facebook is somewhere between 400-1500 people. Targeted FB Newsfeed + Instagram Newsfeed. Have 2 promo-pictures(Adverts) which both are working in the same Ads Set.

I made a creative a photo with almost no text, checked it with the Facebook Text Tool - pic was good to go.

Then I set up my budget to $3.33 and manual bidding to $5.5( est. average CPM cost for my audience is $5.5). * Note, the facebook doesn't spend all my budget, even on first day.

I launched my campaign and for 2 days it was rocking, reached close to 1000 people, THEN suddenly on the next day without any reason it just dropped from 400-500 people per day to 40-50 per day! And I can't understand why!

I checked everything from my audience, to my bidding strategy it looked good! Then I decided to change my bidding strategy from Manual to Automatic - Waited for 24 hours, it didn't work either! Got 40 people reached on 4th day.

Here I decided to relaunch my Ads Set, cloned everything, waited for approval and relaunched. What do you think? In just 4 hours I reached 200 people! That was yesterday.

Today I got rolled back again! and it's more than 15 hours since midnight and I got only 60 people reached!



What the hell should I do here to solve this problem?

One of the guys who I know, adviced me to use Video instead of the Static Picture, it can increase my reach dramatically. What do you think about this?

Possibly, the problem is in those 2 pictures(adverts) that I use for one Ads Set? Maybe, I need to delete one of them and leave only 1?

What can be wrong with my campaign guys? Please advice!

Waiting for your reply!

Kind Regards,
SGD
#ads #audience #facebook #paid #problems #reach
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  • Profile picture of the author adrianpag
    Hey there, what's your campaign objetive? and coud you tell me what's your specific goal with your campaign? (leads, clicks, sales) I'll do my best to help
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