Here is my latest strategy.
Campaign 1 = COLD Traffic (Post Engagement)
This cold audience is purely LOOKALIKE audiences and is always a 30-45s VIDEO.
The idea is to get as many 75%+ Video Views which I will then re-target with blog posts on my website.
Campaign 2 = WARM traffic (Linked Images)
This goes to those who viewed 75%+ of the videos in campaign 1 & to those who engaged with the posts.
Campaign 3 = WARMER traffic (Conversions)
(those who visited my blog or visited product pages) + 95% VV & Post Engagements
This campaign is ONLY for Offers and Sales and is where I make all of my money back.
I do sometimes get Completed Registrations in Campaign 1 and 2, but MOST come from Campaign 3.
The key is to use SHORT videos for the COLD traffic.
This allows you to build a very big warm-audience, which is MUCH cheaper to target and of course Conversion rates increase dramatically with the warmer audience.
I hope this helps!