Are FB Ads impossible for me?

Let's start with some math. At 1% conversion, you need, on average, 100 clicks to make $30. So your break even cost per click is $0.30. If you can buy clicks for 30 cents or less, you should not lose money in the long run.

If you can raise your conversions to just 2%, suddenly your break even is $0.60, and those 30 cent clicks could make you rich.

Enough math. On to what I think you really want to know.

Two words - back end.

Odds are, the folks you mention - the low margin products, affiliates and freebies are NOT making their money on the first interaction. They are making their profit on the second, third, and more sales to that buyer.

Sorry, need to go back to math for a minute...

If you only ever make a single sale to a buyer that pays you $30, your Lifetime Customer Value is $30.

If you can offer that buyer another product (or series of products) that pays you an additional $300, your LTV for that customer becomes $330.

Say that for every 100 buyers, you can turn 10%, or 1 out of 10, from $30 customers into $330 customers. Let's see what happens.

Scenario 1: 100 buyers at LTV of $30. Revenue = $3,000.

Scenario 2: 90 buyers at LTV of $30 + 10 buyers at $330. Revenue = $2700 + $3300 = $6000

You've doubled the value of that bloc of 100 buyers.

Add in just that 1% increase in conversion and your LTV doubles again, to 4X what you started with.

That is how they do it...

I've ran several FB ad campaigns and never received a positive ROI. Maybe I'm doing something wrong but it just has never happened.

I'm doing Facebook Messenger Bot Ads currently for some clients because the boss likes the tech. They're generating a decent cost per conversion but so far they seem to be generating very few genuine leads/conversations.

Maybe it greatly depends on the industry you're in too.

Hopefully another Warrior more experienced with FB ads can chime in.

There are many factors to look at here. John did the first step by doing the math.

Now to me, the next questions are, how can you increase your conversion rate, have you tested anything to try to bring it up?

Also for Facebook, what countries can you target?

possible for u

TRY ....TRY........TRY.............
Bast Of Luck

Learning to optimize. I couldn't live I don't think with a 1% CTR. Knowing the demographics of the prospect your looking for. Narrow in on those and try to get it more targeted. Also how well is your landing or sales page? Have you started there? Balance the two together.

source of traffic from fb on my blog generate less revenue

Paid Ads is a process that over time with the right 'tweaks' will mean a more profitable campaign over the long run.

Your cost per click will come down eventually but it will cost you some time and money to learn by trial and error.

Also as John said...backend profit is what successful paid marketing is all about.

I know a guy from Dublin Ireland personally who is making an average of $10K per month (profit) who is getting 0.03 % conversions (which is quite poor of a result) by using another paid traffic source.

And his front end offer is a product that costs $1.

But luckily for him he has some Higher Back End products that are making his poor performance STILL profitable.

ABT( always be testing). Have you created a fb pixel?
Run $5 or $10 ads for a couple days to give your pixel
some data to work with. This way you don't have to
guess about whether it will be profitable or not. The
data will tell you. Then you can make tweaks to your
ad copy or audience and run the ads again with
different images or capture pages to see which
converts better.

hi i do no the clear vision of facebook adss because less time only i use that facbook,, u can tell idea of facebook thanks fo the given idea