Bing has massively more searches than Google

by jbuk
8 replies
  • PPC/SEM
  • |
I looked up a 2 word keyword phrase today using Bing's keyword tool.
According to Bing this particular term has an average of 20,540 searches a month.
I went over to Adword's keyword tool and the same keyword has an average of just 100-1,000 searches a month on Google (worldwide). I always thought Google had way more searches than Bing. What would explain this?
#bing #google #massively #searches
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  • Profile picture of the author dburk
    Hi jbuk,

    While it is remotely possible that Bing has more searches then Google for a particular keyword that is highly unlikely, it be a rare outlier.

    It is more likely that you misinterpreted the data you were looking at. The Bing Keyword Planner tool will, by default, display results for a suggested ad group, often with 100 or more keyword terms, and that data represents all the searches for the entire group of keywords. I suggest you double check the data and look for data on individual keywords rather than groups of keywords.

    HTH,

    Don Burk
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  • Profile picture of the author jbuk
    Hi, I'm not sure I misinterpreted the data. This was definitely for an individual keyword rather than ad group numbers. The term is: construction leads

    If you check with the Bing keyword tool you'll see for that term some months are as high as 48,000 searches with the average being just over 20,000 searches per month and on Google the average monthly searches is only 100-1K for all countries.

    I'm thinking maybe Bing's different demographics might have something to do with it.
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    • Profile picture of the author dburk
      Originally Posted by jbuk View Post

      Hi, I'm not sure I misinterpreted the data. This was definitely for an individual keyword rather than ad group numbers. The term is: construction leads

      If you check with the Bing keyword tool you'll see for that term some months are as high as 48,000 searches with the average being just over 20,000 searches per month and on Google the average monthly searches is only 100-1K for all countries.

      I'm thinking maybe Bing's different demographics might have something to do with it.

      Hi jbuk,

      Thanks for sharing the keyword, I can now see that Bing has indeed recorded over 20,000 searches for that search term, however there are clues that indicate that this data might be unreliable.

      If you look closely at the related search terms the tool reports there are no other search terms that are even remotely close to this search volume in the entire niche. The only exception is a close variant (construction leads+) that shares the same search volume statistics. This gives us a tell-tale clue as to what is actually happening here in this case.

      The "+" sign that is appended to the search term is a clear indication that someone is using a scraper tool, or some other type of bot to generate automated searches while mining for data. That, plus the fact that this is precisely the type of search term that a marketer might want to monitor, or harvest leads from is a clear sign that these searches are machine generated, and not actual humans performing real searches on Bing.

      Bing is not quite as sophisticated as Google at filtering and blocking this bot activity, that is why you are seeing such a huge disparity between the 2 keyword tools.

      HTH,

      Don Burk
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  • Profile picture of the author Sharon Jones
    You should double check these sort of actions when they happen because these things don't happen often and in this case like never, I cannot even imagine such results. Maybe a little difference could have been imaginable but this is too much. If you remember the keyword then please share with us so that we can check them and be sure that such things can happen.
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    • Profile picture of the author jbuk
      Originally Posted by Sharon Jones View Post

      You should double check these sort of actions when they happen because these things don't happen often and in this case like never, I cannot even imagine such results. Maybe a little difference could have been imaginable but this is too much. If you remember the keyword then please share with us so that we can check them and be sure that such things can happen.
      This term really does get 20 times more searches on Bing than on Google.

      Bing: https://imgur.com/a/kaJO5

      Google (All countries): https://imgur.com/a/do9OA
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  • Profile picture of the author EPoltrack77
    Microsoft is a very large network. Demographics are a little different than Googles as well. To work with your question your just talking about one keyword phrase out of endless.

    Keep note of that keyword and use it in a microsoft ads campaign optimizing your adgroup for that keyword and see how low a cost per click you can get.
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  • Profile picture of the author jbuk
    Thanks, that would explain it I'd never even considered bots.
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