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Removing Mobile and Tablet PPC

by DURABLEOILCOM
1 replies
  • PPC/SEM
    • |
Is it a good idea to remove Tablet and Mobile PPC traffic as for the reason they are not serious buyers like a computer PPC?
#mobile #ppc #removing #tablet
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  • Profile picture of the author Laksh
    In my view, It depends on the ppc platform, your niche, your target audience & goal of your campaign. When I ran a campaign in Bing, only to smartphones, I got more ctr at lesser bid rates. But the conversions are very less/nul compared to desktops for a Direct linked campaign.

    If you have your own landing page & collect the leads & then use a follow up sequence to sell your product, it may differ/be better as well.
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