I recently have noticed that Google is not serving ads on my top brand terms. Over the last two weeks my colleagues and I have done dozens of searches, only to be served only organic listings. When I hover over my keywords AdWords says "they are not sure why" my ads are not serving. When I called support the woman explained to me that Adwords will routinely stop serving ads and only serve organic on brands that they feel people would prefer the organic experience. This makes no sense to me, and in my over 6+ years of running paid ads I have never heard of this type of situation. She reassured me that they "daily" have these types of situations with marketers.
Has anyone else experienced this type of situation with their brand terms? If so, how did you adjust your marketing strategy for it?