Just starting out with Adwords and I want to understand the conversion tracking codes.
1. Do you have to insert global site tag and an event snippet on our website for the conversion tracking to work? All I want to do is track opt - ins and sales generated to start with so have created two goals for these under event (click option not page load)
2. I do not really understand the purpose of this global tag? Do you only need to install the global site tag once per account, even if you're tracking multiple actions/goals?
Can anyone help me with this? Thanks if you can.